--- title: "Kingston vs Sony: Which is searched more?" description: "Is Kingston or Sony more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Memory card brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kingston-vs-sony" publisher: "Brandwave" --- # Kingston vs Sony: Which is searched more? Is Kingston or Sony more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Memory card brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kingston and Sony - **Competitive set**: Memory card brands - **Market**: Global - **Month measured**: Sep 2026 - **Kingston Share of Search**: 1.2% - **Sony Share of Search**: 0.96% ## Is Kingston or Sony more popular in search? - In September 2026, Kingston had more branded searches than Sony among memory card brands worldwide. Kingston had about 8,100 branded searches, while Sony had 6,500. Kingston made up 1.2% of all memory card brand searches we track, and Sony accounted for 0.96%. - The lead changed hands 2 times in the 12 months ending September 2026: Sony took it in March 2026, Kingston took it in May 2026. - Across the 12 months ending September 2026, Kingston’s share of searches among memory card brands worldwide moved from 2% to 1.2%, and its estimated monthly branded searches moved from 9.9K to 8.1K. - Across the 12 months ending September 2026, Sony’s share of searches among memory card brands worldwide moved from 1.5% to 0.96%, and its estimated monthly branded searches moved from 7.3K to 6.5K. ## Top memory card brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sony was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kingston was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Kingston was listed before Sony in three out of five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | SanDisk | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Lexar | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Samsung | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Sony | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Kingston | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | ProGrade | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | AngelBird | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about memory card brands - Asked ChatGPT "Which memory card brand should I buy?": 1. Samsung, 2. SanDisk, 3. Kingston - Asked ChatGPT "What are the best memory card brands?": 1. SanDisk, 2. Samsung, 3. Lexar, 4. Kingston, 5. Sony - Asked ChatGPT "What's the best memory card brand for a camera?": 1. SanDisk, 2. Lexar, 3. Sony, 4. Samsung - Searched Google, AI Overview "memory card for camera": 1. SanDisk, 2. Lexar, 3. Sony - Searched Google, AI Overview "fast sd card": 1. ProGrade, 2. Kingston, 3. Sony, 4. Lexar, 5. SanDisk Not named in any answer: AngelBird. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for memory card brands worldwide in September 2026? - Estimated monthly branded searches for Kingston worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026. - Estimated monthly branded searches for Sony worldwide fell 11% over 12 measured months, from 7.3K to 6.5K in September 2026. ## Month by month | Month | Kingston estimated searches | Kingston Share of Search | Kingston rank | Sony estimated searches | Sony Share of Search | Sony rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 2% | 3 | 7.3K | 1.5% | 4 | | Nov 2025 | 12.1K | 2% | 3 | 7.3K | 1.2% | 4 | | Dec 2025 | 22.2K | 4.4% | 3 | 7.3K | 1.4% | 4 | | Jan 2026 | 14.8K | 1.8% | 3 | 7.3K | 0.91% | 4 | | Feb 2026 | 12.1K | 1.7% | 3 | 7.3K | 1% | 4 | | Mar 2026 | 9.9K | 1.6% | 4 | 11K | 1.8% | 3 | | Apr 2026 | 8.1K | 1.2% | 4 | 16.5K | 2.4% | 3 | | May 2026 | 8.1K | 0.85% | 3 | 7.3K | 0.77% | 4 | | Jun 2026 | 8.1K | 1% | 3 | 6.5K | 0.81% | 4 | | Jul 2026 | 8.1K | 0.98% | 3 | 6.5K | 0.79% | 4 | | Aug 2026 | 8.1K | 0.98% | 3 | 7.3K | 0.89% | 4 | | Sep 2026 | 8.1K | 1.2% | 3 | 6.5K | 0.96% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Kingston’s and Sony’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kingston**: Measured on the search term “kingston ram”. - **Sony**: Measured on the search terms “sony memory card” and “sony sd card”, summed into one figure. - [Kingston profile](/demand/global-en/brands/kingston) - [Sony profile](/demand/global-en/brands/sony) - [All memory card brands worldwide](/demand/global-en/categories/memory-card-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kingston or Sony more popular in search? In September 2026, Kingston had more branded searches than Sony among memory card brands worldwide. Kingston had about 8,100 branded searches, while Sony had 6,500. Kingston made up 1.2% of all memory card brand searches we track, and Sony accounted for 0.96%. ## Cite this page Brandwave. "Kingston vs Sony: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kingston-vs-sony This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kingston-vs-sony. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.