---
title: "Kingspan vs Knauf Insulation: Which is searched more?"
description: "Which is more popular in search, Kingspan or Knauf Insulation? Compare estimated monthly branded-search demand and Share of Search inside the Insulation brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kingspan-vs-knauf-insulation"
publisher: "Brandwave"
---

# Kingspan vs Knauf Insulation: Which is searched more?

Which is more popular in search, Kingspan or Knauf Insulation? Compare estimated monthly branded-search demand and Share of Search inside the Insulation brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kingspan and Knauf Insulation
- **Competitive set**: Insulation brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Kingspan Share of Search**: 64.2%
- **Knauf Insulation Share of Search**: 30.8%

## Which is more popular in search, Kingspan or Knauf Insulation?

- In August 2026, Kingspan had more branded searches than Knauf Insulation among insulation brands worldwide. Kingspan was estimated to have 74K branded searches compared to Knauf Insulation’s 35.5K, and held a 64.2% Share of Search versus Knauf Insulation’s 30.8%.
- Kingspan was ahead of Knauf Insulation in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kingspan’s estimated Share of Search among insulation brands worldwide moved from 65.1% to 64.2%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 11 months ending August 2026, Knauf Insulation’s estimated Share of Search among insulation brands worldwide held steady at 30.8%, and its estimated monthly branded searches moved from 42.9K to 35.5K.

## How did search popularity change for insulation brands worldwide in August 2026?

- In August 2026, Kingspan gained estimated Share of Search among insulation brands worldwide, from 59.6% to 64.2%.
- In August 2026, Knauf Insulation lost estimated Share of Search among insulation brands worldwide, from 34.9% to 30.8%.

## Month by month

| Month | Kingspan estimated searches | Kingspan Share of Search | Kingspan rank | Knauf Insulation estimated searches | Knauf Insulation Share of Search | Knauf Insulation rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 90.5K | 65.1% | 1 | 42.9K | 30.8% | 2 |
| Nov 2025 | 74K | 60.7% | 1 | 42.9K | 35.2% | 2 |
| Dec 2025 | 60.5K | 60.9% | 1 | 35K | 35.2% | 2 |
| Jan 2026 | 74K | 61.1% | 1 | 42.9K | 35.4% | 2 |
| Feb 2026 | 74K | 61.1% | 1 | 42.9K | 35.4% | 2 |
| Mar 2026 | 90.5K | 65.4% | 1 | 42.9K | 31% | 2 |
| Apr 2026 | 74K | 60.8% | 1 | 42.9K | 35.3% | 2 |
| May 2026 | 74K | 64.2% | 1 | 35.5K | 30.8% | 2 |
| Jun 2026 | 74K | 64.5% | 1 | 35.5K | 30.9% | 2 |
| Jul 2026 | 60.5K | 59.6% | 1 | 35.5K | 34.9% | 2 |
| Aug 2026 | 74K | 64.2% | 1 | 35.5K | 30.8% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kingspan’s and Knauf Insulation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kingspan**: Measured on the search term “kingspan”.
- **Knauf Insulation**: Measured on the search terms “earthwool” and “knauf insulation”, summed into one figure.

- [Kingspan profile](/demand/global-en/brands/kingspan)
- [Knauf Insulation profile](/demand/global-en/brands/knauf-insulation)
- [All insulation brands worldwide](/demand/global-en/categories/insulation-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kingspan or Knauf Insulation?

In August 2026, Kingspan had more branded searches than Knauf Insulation among insulation brands worldwide. Kingspan was estimated to have 74K branded searches compared to Knauf Insulation’s 35.5K, and held a 64.2% Share of Search versus Knauf Insulation’s 30.8%.

## Cite this page

Brandwave. "Kingspan vs Knauf Insulation: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kingspan-vs-knauf-insulation

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kingspan-vs-knauf-insulation. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.