--- title: "King's College London vs London School of Economics: Which is more popular by branded search?" description: "Which is more popular in search, King's College London or London School of Economics? Compare estimated monthly branded-search demand and Share of Search inside the Globally sought UK universities set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kings-college-london-vs-london-school-of-economics" publisher: "Brandwave" --- # King's College London vs London School of Economics: Which is more popular by branded search? Which is more popular in search, King's College London or London School of Economics? Compare estimated monthly branded-search demand and Share of Search inside the Globally sought UK universities set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: King's College London and London School of Economics - **Competitive set**: Globally sought UK universities - **Market**: Global - **Month measured**: Aug 2026 - **King's College London Share of Search**: 0.82% - **London School of Economics Share of Search**: 13.6% ## Which is more popular in search, King's College London or London School of Economics? - In August 2026, London School of Economics had more branded searches than King's College London among globally sought UK universities worldwide. London School of Economics was estimated to have 201K branded searches compared to King's College London’s 12.1K, and held a 13.6% Share of Search versus King's College London’s 0.82%. - London School of Economics was ahead of King's College London in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, King's College London’s estimated Share of Search among globally sought UK universities worldwide moved from 0.57% to 0.82%, and its estimated monthly branded searches moved from 9.9K to 12.1K. - Across the 11 months ending August 2026, London School of Economics’ estimated Share of Search among globally sought UK universities worldwide moved from 14.2% to 13.6%, and its estimated monthly branded searches moved from 246K to 201K. ## How did search popularity change for globally sought UK universities worldwide in August 2026? - In August 2026, London School of Economics lost estimated Share of Search among globally sought UK universities worldwide, from 15.2% to 13.6%. - Estimated monthly branded searches for King's College London worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026. ## Month by month | Month | King's College London estimated searches | King's College London Share of Search | King's College London rank | London School of Economics estimated searches | London School of Economics Share of Search | London School of Economics rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 9.9K | 0.57% | 10 | 246K | 14.2% | 3 | | Nov 2025 | 12.1K | 0.81% | 9 | 201K | 13.4% | 3 | | Dec 2025 | 8.1K | 0.66% | 10 | 165K | 13.5% | 3 | | Jan 2026 | 12.1K | 0.83% | 10 | 201K | 13.8% | 3 | | Feb 2026 | 8.1K | 0.61% | 10 | 201K | 15.1% | 2 | | Mar 2026 | 9.9K | 0.71% | 10 | 201K | 14.4% | 3 | | Apr 2026 | 9.9K | 0.74% | 10 | 201K | 15% | 3 | | May 2026 | 9.9K | 0.71% | 10 | 201K | 14.5% | 3 | | Jun 2026 | 8.1K | 0.59% | 10 | 201K | 14.6% | 3 | | Jul 2026 | 8.1K | 0.61% | 10 | 201K | 15.2% | 3 | | Aug 2026 | 12.1K | 0.82% | 10 | 201K | 13.6% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using King's College London’s and London School of Economics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **King's College London**: Measured on the search terms “kcl university” and “king's college london”, summed into one figure. - **London School of Economics**: Measured on the search terms “london school of economics” and “lse university”, summed into one figure. - [King's College London profile](/demand/global-en/brands/kings-college-london) - [London School of Economics profile](/demand/global-en/brands/london-school-of-economics) - [All globally sought UK universities worldwide](/demand/global-en/categories/globally-sought-uk-universities): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, King's College London or London School of Economics? In August 2026, London School of Economics had more branded searches than King's College London among globally sought UK universities worldwide. London School of Economics was estimated to have 201K branded searches compared to King's College London’s 12.1K, and held a 13.6% Share of Search versus King's College London’s 0.82%. ## Cite this page Brandwave. "King's College London vs London School of Economics: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kings-college-london-vs-london-school-of-economics This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kings-college-london-vs-london-school-of-economics. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.