---
title: "King & McGaw vs Poster Store: Which is more popular by branded search?"
description: "Which is more popular in search, King & McGaw or Poster Store? Compare estimated monthly branded-search demand and Share of Search inside the Wall art brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/king-mcgaw-vs-poster-store"
publisher: "Brandwave"
---

# King & McGaw vs Poster Store: Which is more popular by branded search?

Which is more popular in search, King & McGaw or Poster Store? Compare estimated monthly branded-search demand and Share of Search inside the Wall art brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: King & McGaw and Poster Store
- **Competitive set**: Wall art brands
- **Market**: Global
- **Month measured**: Aug 2026
- **King & McGaw Share of Search**: 0.06%
- **Poster Store Share of Search**: 0.36%

## Which is more popular in search, King & McGaw or Poster Store?

- In August 2026, Poster Store had more branded searches than King & McGaw among wall art brands worldwide. Poster Store was estimated to have 74K branded searches compared to King & McGaw’s 12.1K, and held a 0.36% Share of Search versus King & McGaw’s 0.06%.
- Poster Store was ahead of King & McGaw in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, King & McGaw’s estimated Share of Search among wall art brands worldwide moved from 0.07% to 0.06%, and its estimated monthly branded searches moved from 14.8K to 12.1K.
- Across the 11 months ending August 2026, Poster Store’s estimated Share of Search among wall art brands worldwide moved from 0.44% to 0.36%, and its estimated monthly branded searches moved from 90.5K to 74K.

## How did search popularity change for wall art brands worldwide in August 2026?

- Estimated monthly branded searches for King & McGaw worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
- Estimated monthly branded searches for Poster Store worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Month by month

| Month | King & McGaw estimated searches | King & McGaw Share of Search | King & McGaw rank | Poster Store estimated searches | Poster Store Share of Search | Poster Store rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 14.8K | 0.07% | 5 | 90.5K | 0.44% | 2 |
| Nov 2025 | 14.8K | 0.06% | 5 | 110K | 0.44% | 2 |
| Dec 2025 | 14.8K | 0.06% | 5 | 74K | 0.29% | 3 |
| Jan 2026 | 14.8K | 0.07% | 5 | 90.5K | 0.44% | 2 |
| Feb 2026 | 14.8K | 0.09% | 5 | 74K | 0.44% | 2 |
| Mar 2026 | 14.8K | 0.07% | 5 | 74K | 0.36% | 2 |
| Apr 2026 | 12.1K | 0.07% | 5 | 60.5K | 0.36% | 2 |
| May 2026 | 9.9K | 0.05% | 5 | 60.5K | 0.29% | 2 |
| Jun 2026 | 9.9K | 0.06% | 5 | 49.5K | 0.3% | 3 |
| Jul 2026 | 9.9K | 0.06% | 5 | 60.5K | 0.36% | 2 |
| Aug 2026 | 12.1K | 0.06% | 5 | 74K | 0.36% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using King & McGaw’s and Poster Store’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **King & McGaw**: Measured on the search term “king and mcgaw”.
- **Poster Store**: Measured on the search term “poster store”.

- [King & McGaw profile](/demand/global-en/brands/king-mcgaw)
- [Poster Store profile](/demand/global-en/brands/poster-store)
- [All wall art brands worldwide](/demand/global-en/categories/wall-art-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, King & McGaw or Poster Store?

In August 2026, Poster Store had more branded searches than King & McGaw among wall art brands worldwide. Poster Store was estimated to have 74K branded searches compared to King & McGaw’s 12.1K, and held a 0.36% Share of Search versus King & McGaw’s 0.06%.

## Cite this page

Brandwave. "King & McGaw vs Poster Store: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/king-mcgaw-vs-poster-store

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/king-mcgaw-vs-poster-store. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.