---
title: "King Arthur vs Pillsbury: Which is searched more?"
description: "Which is more popular in search, King Arthur or Pillsbury? Compare estimated monthly branded-search demand and Share of Search inside the Baking mixes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/king-arthur-vs-pillsbury"
publisher: "Brandwave"
---

# King Arthur vs Pillsbury: Which is searched more?

Which is more popular in search, King Arthur or Pillsbury? Compare estimated monthly branded-search demand and Share of Search inside the Baking mixes set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: King Arthur and Pillsbury
- **Competitive set**: Baking mixes
- **Market**: Global
- **Month measured**: Aug 2026
- **King Arthur Share of Search**: 13.9%
- **Pillsbury Share of Search**: 0.3%

## Which is more popular in search, King Arthur or Pillsbury?

- In August 2026, King Arthur had more branded searches than Pillsbury among baking mixes worldwide. King Arthur was estimated to have 375K branded searches compared to Pillsbury’s 8.1K, and held a 13.9% Share of Search versus Pillsbury’s 0.3%.
- King Arthur was ahead of Pillsbury in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, King Arthur’s estimated Share of Search among baking mixes worldwide moved from 16% to 13.9%, and its estimated monthly branded searches moved from 392K to 375K.
- Across the 11 months ending August 2026, Pillsbury’s estimated Share of Search among baking mixes worldwide moved from 0.49% to 0.3%, and its estimated monthly branded searches moved from 12.1K to 8.1K.

## How did search popularity change for baking mixes worldwide in August 2026?

- Estimated monthly branded searches for Pillsbury worldwide fell 33.1% over 11 measured months, from 12.1K to 8.1K in August 2026.

## Month by month

| Month | King Arthur estimated searches | King Arthur Share of Search | King Arthur rank | Pillsbury estimated searches | Pillsbury Share of Search | Pillsbury rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 392K | 16% | 2 | 12.1K | 0.49% | 6 |
| Nov 2025 | 436K | 17.6% | 2 | 9.9K | 0.4% | 6 |
| Dec 2025 | 381K | 15.1% | 3 | 12.1K | 0.48% | 6 |
| Jan 2026 | 411K | 17% | 2 | 8.1K | 0.33% | 6 |
| Feb 2026 | 337K | 14.5% | 2 | 8.1K | 0.35% | 6 |
| Mar 2026 | 392K | 14.2% | 2 | 8.1K | 0.29% | 6 |
| Apr 2026 | 320K | 14.1% | 2 | 8.1K | 0.36% | 6 |
| May 2026 | 375K | 16% | 2 | 6.6K | 0.28% | 6 |
| Jun 2026 | 307K | 13.9% | 2 | 6.6K | 0.3% | 6 |
| Jul 2026 | 307K | 13.7% | 2 | 6.6K | 0.3% | 6 |
| Aug 2026 | 375K | 13.9% | 2 | 8.1K | 0.3% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using King Arthur’s and Pillsbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **King Arthur**: Measured on the search terms “king arthur” and “king arthur flour”, summed into one figure.
- **Pillsbury**: Measured on the search term “pillsbury dough”.

- [King Arthur profile](/demand/global-en/brands/king-arthur)
- [Pillsbury profile](/demand/global-en/brands/pillsbury)
- [All baking mixes worldwide](/demand/global-en/categories/baking-mixes): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, King Arthur or Pillsbury?

In August 2026, King Arthur had more branded searches than Pillsbury among baking mixes worldwide. King Arthur was estimated to have 375K branded searches compared to Pillsbury’s 8.1K, and held a 13.9% Share of Search versus Pillsbury’s 0.3%.

## Cite this page

Brandwave. "King Arthur vs Pillsbury: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/king-arthur-vs-pillsbury

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/king-arthur-vs-pillsbury. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.