---
title: "Kindle vs Storytel: Which is searched more?"
description: "Which is more popular in search, Kindle or Storytel? Compare estimated monthly branded-search demand and Share of Search inside the Audiobook and ebook services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kindle-vs-storytel"
publisher: "Brandwave"
---

# Kindle vs Storytel: Which is searched more?

Which is more popular in search, Kindle or Storytel? Compare estimated monthly branded-search demand and Share of Search inside the Audiobook and ebook services set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kindle and Storytel
- **Competitive set**: Audiobook and ebook services
- **Market**: Global
- **Month measured**: Sep 2026
- **Kindle Share of Search**: 48.9%
- **Storytel Share of Search**: 4.4%

## Which is more popular in search, Kindle or Storytel?

- In September 2026, Kindle had more branded searches than Storytel among audiobook and ebook services worldwide. Kindle was estimated to have 3.4M branded searches compared to Storytel’s 301K, and held a 48.9% Share of Search versus Storytel’s 4.4%.
- Kindle was ahead of Storytel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kindle’s estimated Share of Search among audiobook and ebook services worldwide moved from 47.1% to 48.9%, and its estimated monthly branded searches held steady at 3.4M.
- Across the 12 months ending September 2026, Storytel’s estimated Share of Search among audiobook and ebook services worldwide moved from 4.2% to 4.4%, and its estimated monthly branded searches held steady at 301K.

## How did search popularity change for audiobook and ebook services worldwide in September 2026?

- In September 2026, Kindle gained estimated Share of Search among audiobook and ebook services worldwide, from 47.6% to 48.9%.

## Month by month

| Month | Kindle estimated searches | Kindle Share of Search | Kindle rank | Storytel estimated searches | Storytel Share of Search | Storytel rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 3.4M | 47.1% | 1 | 301K | 4.2% | 5 |
| Nov 2025 | 4.1M | 51.7% | 1 | 301K | 3.8% | 5 |
| Dec 2025 | 4.1M | 50.6% | 1 | 301K | 3.7% | 5 |
| Jan 2026 | 4.1M | 48.9% | 1 | 368K | 4.4% | 5 |
| Feb 2026 | 3.4M | 48.9% | 1 | 301K | 4.4% | 5 |
| Mar 2026 | 3.4M | 46.1% | 1 | 301K | 4.1% | 5 |
| Apr 2026 | 3.4M | 46.1% | 1 | 301K | 4.1% | 5 |
| May 2026 | 3.4M | 48.9% | 1 | 301K | 4.4% | 5 |
| Jun 2026 | 3.4M | 50% | 1 | 246K | 3.7% | 5 |
| Jul 2026 | 3.4M | 49.6% | 1 | 301K | 4.5% | 5 |
| Aug 2026 | 3.4M | 47.6% | 1 | 301K | 4.3% | 5 |
| Sep 2026 | 3.4M | 48.9% | 1 | 301K | 4.4% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kindle’s and Storytel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kindle**: Measured on the search term “kindle”.
- **Storytel**: Measured on the search term “storytel”.

- [Kindle profile](/demand/global-en/brands/kindle)
- [Storytel profile](/demand/global-en/brands/storytel)
- [All audiobook and ebook services worldwide](/demand/global-en/categories/audiobook-and-ebook-services): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kindle or Storytel?

In September 2026, Kindle had more branded searches than Storytel among audiobook and ebook services worldwide. Kindle was estimated to have 3.4M branded searches compared to Storytel’s 301K, and held a 48.9% Share of Search versus Storytel’s 4.4%.

## Cite this page

Brandwave. "Kindle vs Storytel: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kindle-vs-storytel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kindle-vs-storytel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.