--- title: "Kindle vs Raz-Kids: Which is searched more?" description: "Is Kindle or Raz-Kids more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Reading apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kindle-vs-raz-kids" publisher: "Brandwave" --- # Kindle vs Raz-Kids: Which is searched more? Is Kindle or Raz-Kids more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Reading apps set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kindle and Raz-Kids - **Competitive set**: Reading apps - **Market**: Global - **Month measured**: Sep 2026 - **Kindle Share of Search**: 57.4% - **Raz-Kids Share of Search**: 7.7% ## Is Kindle or Raz-Kids more popular in search? - In September 2026, Kindle had more branded searches than Raz-Kids among reading apps worldwide. Kindle had about 3.4 million branded searches, while Raz-Kids had 450,000. Kindle made up 57.4% of all reading app searches we track, and Raz-Kids accounted for 7.7%. - Kindle was ahead of Raz-Kids in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kindle’s share of searches among reading apps worldwide moved from 55.1% to 57.4%, and its estimated monthly branded searches held steady at 3.4M. - Across the 12 months ending September 2026, Raz-Kids’ share of searches among reading apps worldwide moved from 11.1% to 7.7%, and its estimated monthly branded searches moved from 673K to 450K. ## Top reading apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Kindle was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Raz-Kids did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Libby | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Kindle | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Teach Your Monster to Read | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Apple Books | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Reading Eggs | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Duolingo ABC | 6th | 1 of 3 | 0 of 2 | 1 of 5 | | The StoryGraph | 7th | 2 of 3 | 0 of 2 | 2 of 5 | | Hooked on Phonics | 8th | 0 of 3 | 1 of 2 | 1 of 5 | | Epic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Raz-Kids | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about reading apps - Asked ChatGPT "Which reading app should I use?": 1. Libby, 2. Kindle, 3. Apple Books, 4. The StoryGraph - Asked ChatGPT "What are the best reading apps?": 1. Libby, 2. Kindle, 3. Apple Books, 4. The StoryGraph - Asked ChatGPT "What's the best reading app for early literacy?": 1. Teach Your Monster to Read, 2. Duolingo ABC, 3. Reading Eggs - Searched Google, AI Overview "reading apps": 1. Libby, 2. Kindle, 3. Apple Books - Searched Google, AI Overview "learn to read app": 1. Teach Your Monster to Read, 2. Reading Eggs, 3. Hooked on Phonics Not named in any answer: Epic and Raz-Kids. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for reading apps worldwide in September 2026? - In September 2026, Raz-Kids gained share of searches among reading apps worldwide, from 4.8% to 7.7%. - In September 2026, Kindle lost share of searches among reading apps worldwide, from 65.4% to 57.4%. ## Month by month | Month | Kindle estimated searches | Kindle Share of Search | Kindle rank | Raz-Kids estimated searches | Raz-Kids Share of Search | Raz-Kids rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.4M | 55.1% | 1 | 673K | 11.1% | 2 | | Nov 2025 | 4.1M | 63.4% | 1 | 550K | 8.5% | 3 | | Dec 2025 | 4.1M | 69.6% | 1 | 368K | 6.3% | 4 | | Jan 2026 | 4.1M | 62.7% | 1 | 550K | 8.4% | 3 | | Feb 2026 | 3.4M | 59.9% | 1 | 450K | 8.1% | 5 | | Mar 2026 | 3.4M | 58.4% | 1 | 450K | 7.8% | 5 | | Apr 2026 | 3.4M | 62.2% | 1 | 450K | 8.3% | 3 | | May 2026 | 3.4M | 61.7% | 1 | 368K | 6.8% | 5 | | Jun 2026 | 3.4M | 69% | 1 | 246K | 5.1% | 4 | | Jul 2026 | 3.4M | 74.4% | 1 | 165K | 3.7% | 4 | | Aug 2026 | 3.4M | 65.4% | 1 | 246K | 4.8% | 5 | | Sep 2026 | 3.4M | 57.4% | 1 | 450K | 7.7% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Kindle’s and Raz-Kids’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kindle**: Measured on the search term “kindle”. - **Raz-Kids**: Measured on the search term “razkids”. - [Kindle profile](/demand/global-en/brands/kindle) - [Raz-Kids profile](/demand/global-en/brands/raz-kids) - [All reading apps worldwide](/demand/global-en/categories/reading-apps): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kindle or Raz-Kids more popular in search? In September 2026, Kindle had more branded searches than Raz-Kids among reading apps worldwide. Kindle had about 3.4 million branded searches, while Raz-Kids had 450,000. Kindle made up 57.4% of all reading app searches we track, and Raz-Kids accounted for 7.7%. ## Cite this page Brandwave. "Kindle vs Raz-Kids: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kindle-vs-raz-kids This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kindle-vs-raz-kids. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.