--- title: "Kindful vs Virtuous: Which is searched more?" description: "Is Kindful or Virtuous more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Donor CRM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kindful-vs-virtuous-crm" publisher: "Brandwave" --- # Kindful vs Virtuous: Which is searched more? Is Kindful or Virtuous more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Donor CRM platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kindful and Virtuous - **Competitive set**: Donor CRM platforms - **Market**: Global - **Month measured**: Sep 2026 - **Kindful Share of Search**: 4.7% - **Virtuous Share of Search**: 1.1% ## Is Kindful or Virtuous more popular in search? - In September 2026, Kindful had more branded searches than Virtuous among donor CRM platforms worldwide. Kindful had about 4,400 branded searches, while Virtuous had 1,000. Kindful made up 4.7% of all donor CRM platform searches we track, and Virtuous accounted for 1.1%. - Kindful was ahead of Virtuous in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kindful’s share of searches among donor CRM platforms worldwide moved from 5.6% to 4.7%, and its estimated monthly branded searches moved from 5.4K to 4.4K. - Across the 12 months ending September 2026, Virtuous’ share of searches among donor CRM platforms worldwide moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 1.3K to 1K. ## Top donor CRM platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Virtuous was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Kindful did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bloomerang | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Little Green Light | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | DonorPerfect | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Salesforce Nonprofit Cloud | 4th | 3 of 3 | 2 of 2 | 5 of 5 | | Neon CRM | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Givebutter | 6th | 1 of 3 | 2 of 2 | 3 of 5 | | Virtuous | 7th | 1 of 3 | 2 of 2 | 3 of 5 | | Blackbaud Grantmaking | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Kindful | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about donor CRM platforms - Asked ChatGPT "Which donor CRM should I use?": 1. Bloomerang, 2. Little Green Light, 3. DonorPerfect, 4. Neon CRM, 5. Salesforce Nonprofit Cloud - Asked ChatGPT "What are the best donor CRMs?": 1. Bloomerang, 2. Little Green Light, 3. DonorPerfect, 4. Neon CRM, 5. Givebutter, 6. Virtuous, 7. Salesforce Nonprofit Cloud, 8. Blackbaud Grantmaking - Asked ChatGPT "What's the best donor CRM for a charity team?": 1. Bloomerang, 2. Little Green Light, 3. Neon CRM, 4. Salesforce Nonprofit Cloud, 5. DonorPerfect - Searched Google, AI Overview "donor crm": 1. Bloomerang, 2. DonorPerfect, 3. Salesforce Nonprofit Cloud, 4. Little Green Light, 5. Givebutter, 6. Virtuous - Searched Google, AI Overview "nonprofit crm software": 1. Little Green Light, 2. Bloomerang, 3. Virtuous, 4. Givebutter, 5. Salesforce Nonprofit Cloud Not named in any answer: Kindful. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for donor CRM platforms worldwide in September 2026? - In September 2026, Kindful lost share of searches among donor CRM platforms worldwide, from 5.4% to 4.7%. - Virtuous’ share of searches among donor CRM platforms worldwide has lost ground for 3 months in a row, from 1.6% to 1.1% in September 2026. ## Month by month | Month | Kindful estimated searches | Kindful Share of Search | Kindful rank | Virtuous estimated searches | Virtuous Share of Search | Virtuous rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.4K | 5.6% | 4 | 1.3K | 1.4% | 8 | | Nov 2025 | 5.4K | 6.6% | 4 | 1K | 1.2% | 8 | | Dec 2025 | 6.6K | 7.8% | 4 | 1K | 1.2% | 8 | | Jan 2026 | 6.6K | 7.5% | 4 | 1K | 1.1% | 8 | | Feb 2026 | 5.4K | 6.5% | 4 | 1K | 1.2% | 8 | | Mar 2026 | 5.4K | 5.7% | 4 | 1.3K | 1.4% | 8 | | Apr 2026 | 5.4K | 5.7% | 4 | 1.3K | 1.4% | 8 | | May 2026 | 4.4K | 5.4% | 4 | 1.3K | 1.6% | 8 | | Jun 2026 | 4.4K | 5.3% | 4 | 1.3K | 1.6% | 8 | | Jul 2026 | 3.6K | 5% | 5 | 1K | 1.4% | 8 | | Aug 2026 | 4.4K | 5.4% | 4 | 1K | 1.2% | 8 | | Sep 2026 | 4.4K | 4.7% | 4 | 1K | 1.1% | 8 | ## How each brand is measured Brandwave collects information about searches that people make online using Kindful’s and Virtuous’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kindful**: Measured on the search term “kindful”. - **Virtuous**: Measured on the search term “virtuous crm”. - [Kindful profile](/demand/global-en/brands/kindful) - [Virtuous profile](/demand/global-en/brands/virtuous-crm) - [All donor CRM platforms worldwide](/demand/global-en/categories/donor-crm-platforms): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kindful or Virtuous more popular in search? In September 2026, Kindful had more branded searches than Virtuous among donor CRM platforms worldwide. Kindful had about 4,400 branded searches, while Virtuous had 1,000. Kindful made up 4.7% of all donor CRM platform searches we track, and Virtuous accounted for 1.1%. ## Cite this page Brandwave. "Kindful vs Virtuous: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kindful-vs-virtuous-crm This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kindful-vs-virtuous-crm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.