---
title: "Kind vs Quaker Oats: Which is searched more?"
description: "Which is more popular in search, Kind or Quaker Oats? Compare estimated monthly branded-search demand and Share of Search inside the Granola bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kind-vs-quaker-oats"
publisher: "Brandwave"
---

# Kind vs Quaker Oats: Which is searched more?

Which is more popular in search, Kind or Quaker Oats? Compare estimated monthly branded-search demand and Share of Search inside the Granola bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kind and Quaker Oats
- **Competitive set**: Granola bar brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kind Share of Search**: 5.8%
- **Quaker Oats Share of Search**: 28.8%

## Which is more popular in search, Kind or Quaker Oats?

- In September 2026, Quaker Oats had more branded searches than Kind among granola bar brands worldwide. Quaker Oats was estimated to have 246K branded searches compared to Kind’s 49.5K, and held a 28.8% Share of Search versus Kind’s 5.8%.
- Quaker Oats was ahead of Kind in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kind’s estimated Share of Search among granola bar brands worldwide moved from 7% to 5.8%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Quaker Oats’ estimated Share of Search among granola bar brands worldwide moved from 23.4% to 28.8%, and its estimated monthly branded searches moved from 201K to 246K.

## How did search popularity change for granola bar brands worldwide in September 2026?

- In September 2026, Nature Valley overtook Kind to rank 5th among granola bar brands worldwide, with 8.7% estimated Share of Search.
- In September 2026, Quaker Oats gained estimated Share of Search among granola bar brands worldwide, from 24.9% to 28.8%.
- Kind’s estimated Share of Search among granola bar brands worldwide has lost ground for 3 months in a row, from 7.1% to 5.8% in September 2026.

## Month by month

| Month | Kind estimated searches | Kind Share of Search | Kind rank | Quaker Oats estimated searches | Quaker Oats Share of Search | Quaker Oats rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 7% | 5 | 201K | 23.4% | 2 |
| Nov 2025 | 49.5K | 3.5% | 6 | 165K | 11.7% | 2 |
| Dec 2025 | 49.5K | 6.5% | 6 | 165K | 21.5% | 2 |
| Jan 2026 | 60.5K | 7.5% | 6 | 201K | 24.9% | 2 |
| Feb 2026 | 60.5K | 7.2% | 5 | 201K | 23.9% | 2 |
| Mar 2026 | 60.5K | 6.3% | 6 | 201K | 21% | 2 |
| Apr 2026 | 60.5K | 7% | 5 | 201K | 23.4% | 2 |
| May 2026 | 60.5K | 7.6% | 5 | 201K | 25.3% | 2 |
| Jun 2026 | 60.5K | 7.1% | 4 | 201K | 23.7% | 2 |
| Jul 2026 | 49.5K | 6.4% | 6 | 201K | 26.1% | 2 |
| Aug 2026 | 60.5K | 6.1% | 5 | 246K | 24.9% | 2 |
| Sep 2026 | 49.5K | 5.8% | 6 | 246K | 28.8% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kind’s and Quaker Oats’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kind**: Measured on the search terms “kind bar” and “kindbar”, summed into one figure.
- **Quaker Oats**: Measured on the search term “quaker oats”.

- [Kind profile](/demand/global-en/brands/kind)
- [Quaker Oats profile](/demand/global-en/brands/quaker-oats)
- [All granola bar brands worldwide](/demand/global-en/categories/granola-bar-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kind or Quaker Oats?

In September 2026, Quaker Oats had more branded searches than Kind among granola bar brands worldwide. Quaker Oats was estimated to have 246K branded searches compared to Kind’s 49.5K, and held a 28.8% Share of Search versus Kind’s 5.8%.

## Cite this page

Brandwave. "Kind vs Quaker Oats: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kind-vs-quaker-oats

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kind-vs-quaker-oats. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.