---
title: "Kind vs MadeGood: Which is searched more?"
description: "Is Kind or MadeGood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Granola bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kind-vs-madegood"
publisher: "Brandwave"
---

# Kind vs MadeGood: Which is searched more?

Is Kind or MadeGood more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Granola bar brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kind and MadeGood
- **Competitive set**: Granola bar brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kind Share of Search**: 6.8%
- **MadeGood Share of Search**: 10.6%

## Is Kind or MadeGood more popular in search?

- In September 2026, MadeGood had more branded searches than Kind among granola bar brands worldwide. MadeGood had about 76,600 branded searches, while Kind had 49,500. MadeGood made up 10.6% of all granola bar brand searches we track, and Kind accounted for 6.8%.
- The lead changed hands 3 times in the 12 months ending September 2026: MadeGood took it in March 2026, Kind took it in April 2026, MadeGood took it in July 2026.
- Across the 12 months ending September 2026, Kind’s share of searches among granola bar brands worldwide moved from 8.1% to 6.8%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, MadeGood’s share of searches among granola bar brands worldwide moved from 7.8% to 10.6%, and its estimated monthly branded searches moved from 58.6K to 76.6K.

## How did search popularity change for granola bar brands worldwide in September 2026?

- In September 2026, Nature Valley overtook Kind to rank 5th among granola bar brands worldwide, with 10.2% of the searches.
- In September 2026, MadeGood gained share of searches among granola bar brands worldwide, from 9% to 10.6%.
- Kind’s share of searches among granola bar brands worldwide has lost ground for 3 months in a row, from 8.3% to 6.8% in September 2026.

## Month by month

| Month | Kind estimated searches | Kind Share of Search | Kind rank | MadeGood estimated searches | MadeGood Share of Search | MadeGood rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 8.1% | 4 | 58.6K | 7.8% | 6 |
| Nov 2025 | 49.5K | 3.7% | 5 | 47.9K | 3.6% | 6 |
| Dec 2025 | 49.5K | 7.4% | 5 | 39.2K | 5.9% | 6 |
| Jan 2026 | 60.5K | 8.6% | 5 | 58.6K | 8.3% | 6 |
| Feb 2026 | 60.5K | 8.4% | 4 | 47.9K | 6.6% | 6 |
| Mar 2026 | 60.5K | 7.1% | 6 | 62.7K | 7.3% | 4 |
| Apr 2026 | 60.5K | 8.1% | 4 | 58.6K | 7.8% | 6 |
| May 2026 | 60.5K | 8.8% | 4 | 58.6K | 8.6% | 6 |
| Jun 2026 | 60.5K | 8.3% | 3 | 51.2K | 7% | 5 |
| Jul 2026 | 49.5K | 7.6% | 6 | 51.2K | 7.8% | 4 |
| Aug 2026 | 60.5K | 7.1% | 5 | 76.6K | 9% | 3 |
| Sep 2026 | 49.5K | 6.8% | 6 | 76.6K | 10.6% | 3 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kind’s and MadeGood’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kind**: Measured on the search terms “kind bar” and “kindbar”, summed into one figure.
- **MadeGood**: Measured on the search terms “made good granola bars” and “madegood”, summed into one figure.

- [Kind profile](/demand/global-en/brands/kind)
- [MadeGood profile](/demand/global-en/brands/madegood)
- [All granola bar brands worldwide](/demand/global-en/categories/granola-bar-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Kind or MadeGood more popular in search?

In September 2026, MadeGood had more branded searches than Kind among granola bar brands worldwide. MadeGood had about 76,600 branded searches, while Kind had 49,500. MadeGood made up 10.6% of all granola bar brand searches we track, and Kind accounted for 6.8%.

## Cite this page

Brandwave. "Kind vs MadeGood: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kind-vs-madegood

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kind-vs-madegood. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.