---
title: "Kim Crawford vs Villa Maria: Which is searched more?"
description: "Which is more popular in search, Kim Crawford or Villa Maria? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kim-crawford-vs-villa-maria"
publisher: "Brandwave"
---

# Kim Crawford vs Villa Maria: Which is searched more?

Which is more popular in search, Kim Crawford or Villa Maria? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kim Crawford and Villa Maria
- **Competitive set**: Wine brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kim Crawford Share of Search**: 3.7%
- **Villa Maria Share of Search**: 33.8%

## Which is more popular in search, Kim Crawford or Villa Maria?

- In September 2026, Villa Maria had more branded searches than Kim Crawford among wine brands worldwide. Villa Maria was estimated to have 165K branded searches compared to Kim Crawford’s 18.1K, and held a 33.8% Share of Search versus Kim Crawford’s 3.7%.
- Villa Maria was ahead of Kim Crawford in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among wine brands worldwide moved from 6.1% to 3.7%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Villa Maria’s estimated Share of Search among wine brands worldwide moved from 30.5% to 33.8%, and its estimated monthly branded searches moved from 135K to 165K.

## How did search popularity change for wine brands worldwide in September 2026?

- In September 2026, Villa Maria gained estimated Share of Search among wine brands worldwide, from 32.3% to 33.8%.
- In September 2026, Kim Crawford lost estimated Share of Search among wine brands worldwide, from 4.3% to 3.7%.

## Month by month

| Month | Kim Crawford estimated searches | Kim Crawford Share of Search | Kim Crawford rank | Villa Maria estimated searches | Villa Maria Share of Search | Villa Maria rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 6.1% | 5 | 135K | 30.5% | 2 |
| Nov 2025 | 33.1K | 6.4% | 5 | 110K | 21.3% | 3 |
| Dec 2025 | 27.1K | 5.7% | 6 | 135K | 28.5% | 2 |
| Jan 2026 | 14.8K | 3.3% | 6 | 135K | 30.3% | 2 |
| Feb 2026 | 14.8K | 3.7% | 6 | 135K | 33.4% | 2 |
| Mar 2026 | 14.8K | 3.5% | 6 | 135K | 31.8% | 2 |
| Apr 2026 | 14.8K | 3.2% | 6 | 135K | 29.3% | 2 |
| May 2026 | 18.1K | 3.7% | 6 | 165K | 34.1% | 1 |
| Jun 2026 | 14.8K | 3.3% | 6 | 165K | 36.3% | 1 |
| Jul 2026 | 18.1K | 3.6% | 6 | 165K | 32.5% | 2 |
| Aug 2026 | 22.2K | 4.3% | 6 | 165K | 32.3% | 2 |
| Sep 2026 | 18.1K | 3.7% | 6 | 165K | 33.8% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kim Crawford’s and Villa Maria’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kim Crawford**: Measured on the search term “kim crawford”.
- **Villa Maria**: Measured on the search term “villa maria”.

- [Kim Crawford profile](/demand/global-en/brands/kim-crawford)
- [Villa Maria profile](/demand/global-en/brands/villa-maria)
- [All wine brands worldwide](/demand/global-en/categories/wine-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kim Crawford or Villa Maria?

In September 2026, Villa Maria had more branded searches than Kim Crawford among wine brands worldwide. Villa Maria was estimated to have 165K branded searches compared to Kim Crawford’s 18.1K, and held a 33.8% Share of Search versus Kim Crawford’s 3.7%.

## Cite this page

Brandwave. "Kim Crawford vs Villa Maria: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kim-crawford-vs-villa-maria

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kim-crawford-vs-villa-maria. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.