---
title: "Kim Crawford vs Mud House: Which is searched more?"
description: "Which is more popular in search, Kim Crawford or Mud House? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kim-crawford-vs-mud-house"
publisher: "Brandwave"
---

# Kim Crawford vs Mud House: Which is searched more?

Which is more popular in search, Kim Crawford or Mud House? Compare estimated monthly branded-search demand and Share of Search inside the Wine brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kim Crawford and Mud House
- **Competitive set**: Wine brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kim Crawford Share of Search**: 3.7%
- **Mud House Share of Search**: 5.6%

## Which is more popular in search, Kim Crawford or Mud House?

- In September 2026, Mud House had more branded searches than Kim Crawford among wine brands worldwide. Mud House was estimated to have 27.1K branded searches compared to Kim Crawford’s 18.1K, and held a 5.6% Share of Search versus Kim Crawford’s 3.7%.
- Mud House was ahead of Kim Crawford in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kim Crawford’s estimated Share of Search among wine brands worldwide moved from 6.1% to 3.7%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Mud House’s estimated Share of Search among wine brands worldwide moved from 7.5% to 5.6%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

## How did search popularity change for wine brands worldwide in September 2026?

- In September 2026, Kim Crawford lost estimated Share of Search among wine brands worldwide, from 4.3% to 3.7%.
- Estimated monthly branded searches for Mud House worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

## Month by month

| Month | Kim Crawford estimated searches | Kim Crawford Share of Search | Kim Crawford rank | Mud House estimated searches | Mud House Share of Search | Mud House rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 6.1% | 5 | 33.1K | 7.5% | 4 |
| Nov 2025 | 33.1K | 6.4% | 5 | 33.1K | 6.4% | 6 |
| Dec 2025 | 27.1K | 5.7% | 6 | 33.1K | 7% | 5 |
| Jan 2026 | 14.8K | 3.3% | 6 | 33.1K | 7.4% | 4 |
| Feb 2026 | 14.8K | 3.7% | 6 | 27.1K | 6.7% | 4 |
| Mar 2026 | 14.8K | 3.5% | 6 | 27.1K | 6.4% | 4 |
| Apr 2026 | 14.8K | 3.2% | 6 | 33.1K | 7.2% | 4 |
| May 2026 | 18.1K | 3.7% | 6 | 33.1K | 6.8% | 4 |
| Jun 2026 | 14.8K | 3.3% | 6 | 27.1K | 6% | 4 |
| Jul 2026 | 18.1K | 3.6% | 6 | 27.1K | 5.3% | 4 |
| Aug 2026 | 22.2K | 4.3% | 6 | 27.1K | 5.3% | 4 |
| Sep 2026 | 18.1K | 3.7% | 6 | 27.1K | 5.6% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kim Crawford’s and Mud House’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kim Crawford**: Measured on the search term “kim crawford”.
- **Mud House**: Measured on the search term “mud house”.

- [Kim Crawford profile](/demand/global-en/brands/kim-crawford)
- [Mud House profile](/demand/global-en/brands/mud-house)
- [All wine brands worldwide](/demand/global-en/categories/wine-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kim Crawford or Mud House?

In September 2026, Mud House had more branded searches than Kim Crawford among wine brands worldwide. Mud House was estimated to have 27.1K branded searches compared to Kim Crawford’s 18.1K, and held a 5.6% Share of Search versus Kim Crawford’s 3.7%.

## Cite this page

Brandwave. "Kim Crawford vs Mud House: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kim-crawford-vs-mud-house

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kim-crawford-vs-mud-house. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.