---
title: "Kikkoman vs So Good: Which is searched more?"
description: "Which is more popular in search, Kikkoman or So Good? Compare estimated monthly branded-search demand and Share of Search inside the Soy milk brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kikkoman-vs-so-good"
publisher: "Brandwave"
---

# Kikkoman vs So Good: Which is searched more?

Which is more popular in search, Kikkoman or So Good? Compare estimated monthly branded-search demand and Share of Search inside the Soy milk brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kikkoman and So Good
- **Competitive set**: Soy milk brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kikkoman Share of Search**: 39.2%
- **So Good Share of Search**: 49%

## Which is more popular in search, Kikkoman or So Good?

- In September 2026, So Good had more branded searches than Kikkoman among soy milk brands worldwide. So Good was estimated to have 75.6K branded searches compared to Kikkoman’s 60.5K, and held a 49% Share of Search versus Kikkoman’s 39.2%.
- The lead changed hands 2 times in the 12 months ending September 2026: Kikkoman took it in February 2026, So Good took it in March 2026.
- Across the 12 months ending September 2026, Kikkoman’s estimated Share of Search among soy milk brands worldwide moved from 39.3% to 39.2%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, So Good’s estimated Share of Search among soy milk brands worldwide moved from 48.9% to 49%, and its estimated monthly branded searches moved from 75.3K to 75.6K.

## How did search popularity change for soy milk brands worldwide in September 2026?

Neither Kikkoman nor So Good moved beyond provider rounding among soy milk brands in Sep 2026.

## Month by month

| Month | Kikkoman estimated searches | Kikkoman Share of Search | Kikkoman rank | So Good estimated searches | So Good Share of Search | So Good rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 39.3% | 2 | 75.3K | 48.9% | 1 |
| Nov 2025 | 60.5K | 39.3% | 2 | 75.3K | 48.9% | 1 |
| Dec 2025 | 60.5K | 40.3% | 2 | 75K | 49.9% | 1 |
| Jan 2026 | 74K | 44.2% | 2 | 75.3K | 45% | 1 |
| Feb 2026 | 74K | 49.2% | 1 | 61.5K | 40.9% | 2 |
| Mar 2026 | 60.5K | 39.3% | 2 | 75.3K | 48.9% | 1 |
| Apr 2026 | 60.5K | 39.3% | 2 | 75.3K | 48.9% | 1 |
| May 2026 | 60.5K | 39.2% | 2 | 75.6K | 49% | 1 |
| Jun 2026 | 60.5K | 39.2% | 2 | 75.9K | 49.1% | 1 |
| Jul 2026 | 60.5K | 39.2% | 2 | 75.9K | 49.1% | 1 |
| Aug 2026 | 60.5K | 39.2% | 2 | 75.6K | 49% | 1 |
| Sep 2026 | 60.5K | 39.2% | 2 | 75.6K | 49% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kikkoman’s and So Good’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kikkoman**: Measured on the search term “kikkoman”.
- **So Good**: Measured on the search terms “so good” and “so good milk”, summed into one figure.

- [Kikkoman profile](/demand/global-en/brands/kikkoman)
- [So Good profile](/demand/global-en/brands/so-good)
- [All soy milk brands worldwide](/demand/global-en/categories/soy-milk-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kikkoman or So Good?

In September 2026, So Good had more branded searches than Kikkoman among soy milk brands worldwide. So Good was estimated to have 75.6K branded searches compared to Kikkoman’s 60.5K, and held a 49% Share of Search versus Kikkoman’s 39.2%.

## Cite this page

Brandwave. "Kikkoman vs So Good: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kikkoman-vs-so-good

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kikkoman-vs-so-good. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.