--- title: "Kikkoman vs Sir Kensington's: Which is more popular?" description: "Is Kikkoman or Sir Kensington's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sauce and condiment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kikkoman-vs-sir-kensingtons" publisher: "Brandwave" --- # Kikkoman vs Sir Kensington's: Which is more popular? Is Kikkoman or Sir Kensington's more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sauce and condiment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kikkoman and Sir Kensington's - **Competitive set**: Sauce and condiment brands - **Market**: Global - **Month measured**: Oct 2026 - **Kikkoman Share of Search**: 4.8% - **Sir Kensington's Share of Search**: 0.15% ## Is Kikkoman or Sir Kensington's more popular in search? - In October 2026, Kikkoman had more branded searches than Sir Kensington's among sauce and condiment brands worldwide. Kikkoman had about 60,500 branded searches, while Sir Kensington's had 1,900. Kikkoman made up 4.8% of all sauce and condiment brand searches we track, and Sir Kensington's accounted for 0.15%. - Kikkoman was ahead of Sir Kensington's in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Kikkoman’s share of searches among sauce and condiment brands worldwide moved from 5.8% to 4.8%, and its estimated monthly branded searches held steady at 60.5K. - Across the 12 months ending October 2026, Sir Kensington's’ share of searches among sauce and condiment brands worldwide moved from 0.23% to 0.15%, and its estimated monthly branded searches moved from 2.4K to 1.9K. ## Top sauce and condiment brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kikkoman was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Sir Kensington's did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | French's | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Duke's | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Kikkoman | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Frank's RedHot | 4th | 2 of 3 | 1 of 1 | 3 of 4 | | Cholula | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Bachan's | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Masterfoods | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Wattie's | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sir Kensington's | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sauce and condiment brands - Asked ChatGPT "Which sauce or condiment brand should I buy?": 1. French's, 2. Duke's, 3. Cholula - Asked ChatGPT "What are the best sauce and condiment brands?": 1. French's, 2. Cholula, 3. Kikkoman, 4. Frank's RedHot, 5. Duke's, 6. Bachan's - Asked ChatGPT "What's the best sauce or condiment brand for everyday cooking?": 1. Kikkoman, 2. Frank's RedHot, 3. Duke's, 4. Bachan's - Searched Google, AI Overview "condiment brands": 1. Duke's, 2. French's, 3. Frank's RedHot, 4. Cholula, 5. Kikkoman Not named in any answer: Masterfoods, Wattie's and Sir Kensington's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for sauce and condiment brands worldwide in October 2026? - In October 2026, Kikkoman lost share of searches among sauce and condiment brands worldwide, from 5.8% to 4.8%. - Estimated monthly branded searches for Sir Kensington's worldwide fell 20.8% over 12 measured months, from 2.4K to 1.9K in October 2026. ## How has branded search for Kikkoman and Sir Kensington's changed worldwide over the last 12 months? | Month | Kikkoman estimated searches | Kikkoman Share of Search | Kikkoman rank | Sir Kensington's estimated searches | Sir Kensington's Share of Search | Sir Kensington's rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 60.5K | 5.8% | 3 | 2.4K | 0.23% | 8 | | Dec 2025 | 60.5K | 5.8% | 3 | 1.9K | 0.18% | 8 | | Jan 2026 | 74K | 7% | 3 | 2.4K | 0.23% | 8 | | Feb 2026 | 74K | 7% | 3 | 1.9K | 0.18% | 8 | | Mar 2026 | 60.5K | 5.7% | 3 | 2.4K | 0.22% | 8 | | Apr 2026 | 60.5K | 5.8% | 3 | 2.4K | 0.23% | 8 | | May 2026 | 60.5K | 5.8% | 3 | 1.9K | 0.18% | 8 | | Jun 2026 | 60.5K | 5.8% | 3 | 1.9K | 0.18% | 8 | | Jul 2026 | 60.5K | 5.8% | 3 | 1.9K | 0.18% | 8 | | Aug 2026 | 60.5K | 5.8% | 3 | 2.9K | 0.28% | 7 | | Sep 2026 | 60.5K | 5.8% | 3 | 2.4K | 0.23% | 8 | | Oct 2026 | 60.5K | 4.8% | 3 | 1.9K | 0.15% | 8 | ## How are Kikkoman’s and Sir Kensington's’ branded searches counted? Brandwave collects information about searches that people make online using Kikkoman’s and Sir Kensington's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kikkoman**: Measured on the search term “kikkoman”. - **Sir Kensington's**: Measured on the search term “sir kensington's”. - [Kikkoman profile](/demand/global-en/brands/kikkoman) - [Sir Kensington's profile](/demand/global-en/brands/sir-kensingtons) - [All sauce and condiment brands worldwide](/demand/global-en/categories/sauce-and-condiment-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kikkoman or Sir Kensington's more popular in search? In October 2026, Kikkoman had more branded searches than Sir Kensington's among sauce and condiment brands worldwide. Kikkoman had about 60,500 branded searches, while Sir Kensington's had 1,900. Kikkoman made up 4.8% of all sauce and condiment brand searches we track, and Sir Kensington's accounted for 0.15%. ## Cite this page Brandwave. "Kikkoman vs Sir Kensington's: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/kikkoman-vs-sir-kensingtons This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kikkoman-vs-sir-kensingtons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.