---
title: "Kikkoman vs Nando's: Which is more popular by branded search?"
description: "Which is more popular in search, Kikkoman or Nando's? Compare estimated monthly branded-search demand and Share of Search inside the Condiments set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kikkoman-vs-nandos"
publisher: "Brandwave"
---

# Kikkoman vs Nando's: Which is more popular by branded search?

Which is more popular in search, Kikkoman or Nando's? Compare estimated monthly branded-search demand and Share of Search inside the Condiments set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kikkoman and Nando's
- **Competitive set**: Condiments
- **Market**: Global
- **Month measured**: Aug 2026
- **Kikkoman Share of Search**: 5.5%
- **Nando's Share of Search**: 2.4%

## Which is more popular in search, Kikkoman or Nando's?

- In August 2026, Kikkoman had more branded searches than Nando's among condiments worldwide. Kikkoman was estimated to have 60.5K branded searches compared to Nando's’ 27.1K, and held a 5.5% Share of Search versus Nando's’ 2.4%.
- Kikkoman was ahead of Nando's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kikkoman’s estimated Share of Search among condiments worldwide moved from 5.3% to 5.5%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Nando's’ estimated Share of Search among condiments worldwide held steady at 2.4%, and its estimated monthly branded searches held steady at 27.1K.

## How did search popularity change for condiments worldwide in August 2026?

Neither Kikkoman nor Nando's moved beyond provider rounding among condiments in Aug 2026.

## Month by month

| Month | Kikkoman estimated searches | Kikkoman Share of Search | Kikkoman rank | Nando's estimated searches | Nando's Share of Search | Nando's rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 5.3% | 3 | 27.1K | 2.4% | 5 |
| Nov 2025 | 60.5K | 5.5% | 3 | 27.1K | 2.4% | 5 |
| Dec 2025 | 60.5K | 5.6% | 3 | 27.1K | 2.5% | 5 |
| Jan 2026 | 74K | 6.6% | 3 | 27.1K | 2.4% | 5 |
| Feb 2026 | 74K | 6.8% | 3 | 27.1K | 2.5% | 5 |
| Mar 2026 | 60.5K | 5.4% | 3 | 27.1K | 2.4% | 5 |
| Apr 2026 | 60.5K | 5.4% | 3 | 27.1K | 2.4% | 5 |
| May 2026 | 60.5K | 5.4% | 3 | 33.1K | 3% | 4 |
| Jun 2026 | 60.5K | 5.4% | 3 | 27.1K | 2.4% | 5 |
| Jul 2026 | 60.5K | 5.6% | 3 | 27.1K | 2.5% | 5 |
| Aug 2026 | 60.5K | 5.5% | 3 | 27.1K | 2.4% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kikkoman’s and Nando's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kikkoman**: Measured on the search term “kikkoman”.
- **Nando's**: Measured on the search term “nandos chicken”.

- [Kikkoman profile](/demand/global-en/brands/kikkoman)
- [Nando's profile](/demand/global-en/brands/nandos)
- [All condiments worldwide](/demand/global-en/categories/condiments): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kikkoman or Nando's?

In August 2026, Kikkoman had more branded searches than Nando's among condiments worldwide. Kikkoman was estimated to have 60.5K branded searches compared to Nando's’ 27.1K, and held a 5.5% Share of Search versus Nando's’ 2.4%.

## Cite this page

Brandwave. "Kikkoman vs Nando's: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kikkoman-vs-nandos

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kikkoman-vs-nandos. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.