---
title: "Kikkoman vs Masterfoods: Which is searched more?"
description: "Which is more popular in search, Kikkoman or Masterfoods? Compare estimated monthly branded-search demand and Share of Search inside the Sauce and condiment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kikkoman-vs-masterfoods"
publisher: "Brandwave"
---

# Kikkoman vs Masterfoods: Which is searched more?

Which is more popular in search, Kikkoman or Masterfoods? Compare estimated monthly branded-search demand and Share of Search inside the Sauce and condiment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kikkoman and Masterfoods
- **Competitive set**: Sauce and condiment brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kikkoman Share of Search**: 10.1%
- **Masterfoods Share of Search**: 0.73%

## Which is more popular in search, Kikkoman or Masterfoods?

- In September 2026, Kikkoman had more branded searches than Masterfoods among sauce and condiment brands worldwide. Kikkoman was estimated to have 60.5K branded searches compared to Masterfoods’ 4.4K, and held a 10.1% Share of Search versus Masterfoods’ 0.73%.
- Kikkoman was ahead of Masterfoods in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kikkoman’s estimated Share of Search among sauce and condiment brands worldwide moved from 10.6% to 10.1%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 12 months ending September 2026, Masterfoods’ estimated Share of Search among sauce and condiment brands worldwide moved from 0.77% to 0.73%, and its estimated monthly branded searches held steady at 4.4K.

## How did search popularity change for sauce and condiment brands worldwide in September 2026?

Neither Kikkoman nor Masterfoods moved beyond provider rounding among sauce and condiment brands in Sep 2026.

## Month by month

| Month | Kikkoman estimated searches | Kikkoman Share of Search | Kikkoman rank | Masterfoods estimated searches | Masterfoods Share of Search | Masterfoods rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 10.6% | 3 | 4.4K | 0.77% | 4 |
| Nov 2025 | 60.5K | 11.3% | 3 | 4.4K | 0.82% | 4 |
| Dec 2025 | 60.5K | 12% | 3 | 3.6K | 0.72% | 4 |
| Jan 2026 | 74K | 12% | 3 | 5.4K | 0.88% | 4 |
| Feb 2026 | 74K | 12.7% | 3 | 4.4K | 0.75% | 4 |
| Mar 2026 | 60.5K | 9.8% | 3 | 5.4K | 0.88% | 5 |
| Apr 2026 | 60.5K | 10.1% | 3 | 4.4K | 0.73% | 4 |
| May 2026 | 60.5K | 10.1% | 3 | 5.4K | 0.9% | 4 |
| Jun 2026 | 60.5K | 10.1% | 3 | 4.4K | 0.73% | 4 |
| Jul 2026 | 60.5K | 10.6% | 3 | 4.4K | 0.77% | 4 |
| Aug 2026 | 60.5K | 10.1% | 3 | 4.4K | 0.73% | 4 |
| Sep 2026 | 60.5K | 10.1% | 3 | 4.4K | 0.73% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kikkoman’s and Masterfoods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kikkoman**: Measured on the search term “kikkoman”.
- **Masterfoods**: Measured on the search term “masterfoods”.

- [Kikkoman profile](/demand/global-en/brands/kikkoman)
- [Masterfoods profile](/demand/global-en/brands/masterfoods)
- [All sauce and condiment brands worldwide](/demand/global-en/categories/sauce-and-condiment-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kikkoman or Masterfoods?

In September 2026, Kikkoman had more branded searches than Masterfoods among sauce and condiment brands worldwide. Kikkoman was estimated to have 60.5K branded searches compared to Masterfoods’ 4.4K, and held a 10.1% Share of Search versus Masterfoods’ 0.73%.

## Cite this page

Brandwave. "Kikkoman vs Masterfoods: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kikkoman-vs-masterfoods

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kikkoman-vs-masterfoods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.