---
title: "Kikkoman vs Maille: Which is more popular by branded search?"
description: "Which is more popular in search, Kikkoman or Maille? Compare estimated monthly branded-search demand and Share of Search inside the Condiments set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kikkoman-vs-maille"
publisher: "Brandwave"
---

# Kikkoman vs Maille: Which is more popular by branded search?

Which is more popular in search, Kikkoman or Maille? Compare estimated monthly branded-search demand and Share of Search inside the Condiments set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kikkoman and Maille
- **Competitive set**: Condiments
- **Market**: Global
- **Month measured**: Aug 2026
- **Kikkoman Share of Search**: 5.5%
- **Maille Share of Search**: 0.49%

## Which is more popular in search, Kikkoman or Maille?

- In August 2026, Kikkoman had more branded searches than Maille among condiments worldwide. Kikkoman was estimated to have 60.5K branded searches compared to Maille’s 5.4K, and held a 5.5% Share of Search versus Maille’s 0.49%.
- Kikkoman was ahead of Maille in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kikkoman’s estimated Share of Search among condiments worldwide moved from 5.3% to 5.5%, and its estimated monthly branded searches held steady at 60.5K.
- Across the 11 months ending August 2026, Maille’s estimated Share of Search among condiments worldwide moved from 0.47% to 0.49%, and its estimated monthly branded searches held steady at 5.4K.

## How did search popularity change for condiments worldwide in August 2026?

Neither Kikkoman nor Maille moved beyond provider rounding among condiments in Aug 2026.

## Month by month

| Month | Kikkoman estimated searches | Kikkoman Share of Search | Kikkoman rank | Maille estimated searches | Maille Share of Search | Maille rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 5.3% | 3 | 5.4K | 0.47% | 6 |
| Nov 2025 | 60.5K | 5.5% | 3 | 5.4K | 0.49% | 6 |
| Dec 2025 | 60.5K | 5.6% | 3 | 6.6K | 0.61% | 6 |
| Jan 2026 | 74K | 6.6% | 3 | 6.6K | 0.58% | 6 |
| Feb 2026 | 74K | 6.8% | 3 | 5.4K | 0.49% | 6 |
| Mar 2026 | 60.5K | 5.4% | 3 | 6.6K | 0.59% | 6 |
| Apr 2026 | 60.5K | 5.4% | 3 | 6.6K | 0.59% | 6 |
| May 2026 | 60.5K | 5.4% | 3 | 6.6K | 0.59% | 6 |
| Jun 2026 | 60.5K | 5.4% | 3 | 5.4K | 0.48% | 6 |
| Jul 2026 | 60.5K | 5.6% | 3 | 5.4K | 0.5% | 6 |
| Aug 2026 | 60.5K | 5.5% | 3 | 5.4K | 0.49% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kikkoman’s and Maille’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kikkoman**: Measured on the search term “kikkoman”.
- **Maille**: Measured on the search term “maille mustard”.

- [Kikkoman profile](/demand/global-en/brands/kikkoman)
- [Maille profile](/demand/global-en/brands/maille)
- [All condiments worldwide](/demand/global-en/categories/condiments): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kikkoman or Maille?

In August 2026, Kikkoman had more branded searches than Maille among condiments worldwide. Kikkoman was estimated to have 60.5K branded searches compared to Maille’s 5.4K, and held a 5.5% Share of Search versus Maille’s 0.49%.

## Cite this page

Brandwave. "Kikkoman vs Maille: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kikkoman-vs-maille

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kikkoman-vs-maille. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.