---
title: "Kiehl's vs The Ordinary: Which is searched more?"
description: "Which is more popular in search, Kiehl's or The Ordinary? Compare estimated monthly branded-search demand and Share of Search inside the Eye creams set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kiehl-s-vs-the-ordinary-skincare"
publisher: "Brandwave"
---

# Kiehl's vs The Ordinary: Which is searched more?

Which is more popular in search, Kiehl's or The Ordinary? Compare estimated monthly branded-search demand and Share of Search inside the Eye creams set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kiehl's and The Ordinary
- **Competitive set**: Eye creams
- **Market**: Global
- **Month measured**: Aug 2026
- **Kiehl's Share of Search**: 6.2%
- **The Ordinary Share of Search**: 16.1%

## Which is more popular in search, Kiehl's or The Ordinary?

- In August 2026, The Ordinary had more branded searches than Kiehl's among eye creams worldwide. The Ordinary was estimated to have 1.4M branded searches compared to Kiehl's’ 550K, and held a 16.1% Share of Search versus Kiehl's’ 6.2%.
- The Ordinary was ahead of Kiehl's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kiehl's’ estimated Share of Search among eye creams worldwide moved from 7.3% to 6.2%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 11 months ending August 2026, The Ordinary’s estimated Share of Search among eye creams worldwide moved from 13.2% to 16.1%, and its estimated monthly branded searches moved from 1.2M to 1.4M.

## How did search popularity change for eye creams worldwide in August 2026?

- In August 2026, Kiehl's gained estimated Share of Search among eye creams worldwide, from 5.2% to 6.2%.
- Estimated monthly branded searches for The Ordinary worldwide rose 15.8% over 11 measured months, from 1.2M to 1.4M in August 2026.

## Month by month

| Month | Kiehl's estimated searches | Kiehl's Share of Search | Kiehl's rank | The Ordinary estimated searches | The Ordinary Share of Search | The Ordinary rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 7.3% | 6 | 1.2M | 13.2% | 4 |
| Nov 2025 | 1.2M | 9.5% | 6 | 2.1M | 16.5% | 4 |
| Dec 2025 | 823K | 7.5% | 6 | 1.5M | 13.5% | 4 |
| Jan 2026 | 673K | 7% | 6 | 1.5M | 15.4% | 4 |
| Feb 2026 | 550K | 6.1% | 6 | 1.2M | 13.7% | 4 |
| Mar 2026 | 673K | 6.4% | 6 | 1.5M | 14.3% | 4 |
| Apr 2026 | 550K | 5.4% | 6 | 1.8M | 17.3% | 4 |
| May 2026 | 550K | 5.6% | 6 | 1.5M | 14.7% | 4 |
| Jun 2026 | 550K | 6.3% | 6 | 1.4M | 16.3% | 4 |
| Jul 2026 | 450K | 5.2% | 6 | 1.4M | 16.4% | 4 |
| Aug 2026 | 550K | 6.2% | 6 | 1.4M | 16.1% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kiehl's’ and The Ordinary’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kiehl's**: Measured on the search term “kiehls”.
- **The Ordinary**: Measured on the search terms “serum the ordinary”, “skincare the ordinary”, “the ordinary”, “the ordinary niacinamide”, “the ordinary retinol” and “theordinary com”, summed into one figure.

- [Kiehl's profile](/demand/global-en/brands/kiehl-s)
- [The Ordinary profile](/demand/global-en/brands/the-ordinary-skincare)
- [All eye creams worldwide](/demand/global-en/categories/eye-creams): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kiehl's or The Ordinary?

In August 2026, The Ordinary had more branded searches than Kiehl's among eye creams worldwide. The Ordinary was estimated to have 1.4M branded searches compared to Kiehl's’ 550K, and held a 16.1% Share of Search versus Kiehl's’ 6.2%.

## Cite this page

Brandwave. "Kiehl's vs The Ordinary: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kiehl-s-vs-the-ordinary-skincare

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kiehl-s-vs-the-ordinary-skincare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.