--- title: "Kiehl's vs Simple: Which is more popular?" description: "Is Kiehl's or Simple more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face cleanser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kiehl-s-vs-simple-skincare" publisher: "Brandwave" --- # Kiehl's vs Simple: Which is more popular? Is Kiehl's or Simple more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Face cleanser brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kiehl's and Simple - **Competitive set**: Face cleanser brands - **Market**: Global - **Month measured**: Oct 2026 - **Kiehl's Share of Search**: 0.43% - **Simple Share of Search**: 26.9% ## Is Kiehl's or Simple more popular in search? - In October 2026, Simple had more branded searches than Kiehl's among face cleanser brands worldwide. Simple had about 1.3 million branded searches, while Kiehl's had 21,500. Simple made up 26.9% of all face cleanser brand searches we track, and Kiehl's accounted for 0.43%. - Simple was ahead of Kiehl's in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Kiehl's’ share of searches among face cleanser brands worldwide moved from 0.77% to 0.43%, and its estimated monthly branded searches moved from 26.3K to 21.5K. - Across the 12 months ending October 2026, Simple’s share of searches among face cleanser brands worldwide moved from 17.6% to 26.9%, and its estimated monthly branded searches moved from 602K to 1.3M. ## Top face cleanser brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Simple was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kiehl's did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CeraVe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Cetaphil | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Vanicream | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Neutrogena | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Simple | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Garnier | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bioderma | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | COSRX | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Aveeno | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Eucerin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beauty of Joseon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kiehl's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | The Ordinary | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SKIN1004 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Medik8 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about face cleanser brands - Asked ChatGPT "Which face cleanser brand should I buy?": 1. CeraVe, 2. La Roche-Posay, 3. Cetaphil, 4. Simple - Asked ChatGPT "What are the best face cleanser brands?": 1. CeraVe, 2. La Roche-Posay, 3. Cetaphil, 4. Vanicream, 5. Neutrogena - Asked ChatGPT "What's the best face cleanser brand for daily skincare?": 1. CeraVe, 2. Cetaphil, 3. La Roche-Posay, 4. Vanicream, 5. Neutrogena, 6. Simple - Searched Google, AI Overview "best face cleanser": 1. CeraVe, 2. Cetaphil, 3. Vanicream, 4. La Roche-Posay, 5. Neutrogena - Searched Google, AI Overview "gentle face cleanser": 1. La Roche-Posay, 2. CeraVe, 3. Vanicream Not named in any answer: Garnier, Bioderma, COSRX, Aveeno, Eucerin, Beauty of Joseon, Kiehl's, The Ordinary, SKIN1004 and Medik8. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for face cleanser brands worldwide in October 2026? - In October 2026, Simple lost share of searches among face cleanser brands worldwide, from 27.5% to 26.9%. - In October 2026, Kiehl's fell from 12th to 13th among face cleanser brands worldwide. ## How has branded search for Kiehl's and Simple changed worldwide over the last 12 months? | Month | Kiehl's estimated searches | Kiehl's Share of Search | Kiehl's rank | Simple estimated searches | Simple Share of Search | Simple rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 26.3K | 0.77% | 10 | 602K | 17.6% | 3 | | Dec 2025 | 24.8K | 0.78% | 10 | 602K | 18.8% | 3 | | Jan 2026 | 28.1K | 0.86% | 10 | 602K | 18.4% | 3 | | Feb 2026 | 18.8K | 0.6% | 11 | 602K | 19.1% | 2 | | Mar 2026 | 21.5K | 0.63% | 12 | 736K | 21.7% | 2 | | Apr 2026 | 18.8K | 0.54% | 12 | 736K | 21.4% | 2 | | May 2026 | 17.6K | 0.54% | 12 | 736K | 22.4% | 2 | | Jun 2026 | 17.6K | 0.49% | 12 | 900K | 24.9% | 2 | | Jul 2026 | 17.6K | 0.46% | 12 | 900K | 23.3% | 2 | | Aug 2026 | 21.5K | 0.55% | 12 | 900K | 23% | 2 | | Sep 2026 | 21.5K | 0.54% | 12 | 1.1M | 27.5% | 2 | | Oct 2026 | 21.5K | 0.43% | 13 | 1.3M | 26.9% | 2 | ## How are Kiehl's’ and Simple’s branded searches counted? Brandwave collects information about searches that people make online using Kiehl's’ and Simple’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kiehl's**: Measured on the search terms “kiehls cleanser”, “kiehls face wash” and “kiehls foaming cleanser”, summed into one figure. - **Simple**: Measured on the search terms “simple cleanser” and “simple face wash”, summed into one figure. - [Kiehl's profile](/demand/global-en/brands/kiehl-s) - [Simple profile](/demand/global-en/brands/simple-skincare) - [All face cleanser brands worldwide](/demand/global-en/categories/face-cleanser-brands): The set both shares are measured inside, 16 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kiehl's or Simple more popular in search? In October 2026, Simple had more branded searches than Kiehl's among face cleanser brands worldwide. Simple had about 1.3 million branded searches, while Kiehl's had 21,500. Simple made up 26.9% of all face cleanser brand searches we track, and Kiehl's accounted for 0.43%. ## Cite this page Brandwave. "Kiehl's vs Simple: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/kiehl-s-vs-simple-skincare This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kiehl-s-vs-simple-skincare. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.