---
title: "Kiehl's vs Neutrogena: Which is searched more?"
description: "Which is more popular in search, Kiehl's or Neutrogena? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kiehl-s-vs-neutrogena"
publisher: "Brandwave"
---

# Kiehl's vs Neutrogena: Which is searched more?

Which is more popular in search, Kiehl's or Neutrogena? Compare estimated monthly branded-search demand and Share of Search inside the Skincare brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kiehl's and Neutrogena
- **Competitive set**: Skincare brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kiehl's Share of Search**: 4.9%
- **Neutrogena Share of Search**: 8.3%

## Which is more popular in search, Kiehl's or Neutrogena?

- In September 2026, Neutrogena had more branded searches than Kiehl's among skincare brands worldwide. Neutrogena was estimated to have 935K branded searches compared to Kiehl's’ 550K, and held an 8.3% Share of Search versus Kiehl's’ 4.9%.
- The lead changed hands 2 times in the 12 months ending September 2026: Kiehl's took it in November 2025, Neutrogena took it in December 2025.
- Across the 12 months ending September 2026, Kiehl's’ estimated Share of Search among skincare brands worldwide moved from 5.7% to 4.9%, and its estimated monthly branded searches moved from 673K to 550K.
- Across the 12 months ending September 2026, Neutrogena’s estimated Share of Search among skincare brands worldwide moved from 8.7% to 8.3%, and its estimated monthly branded searches moved from 1M to 935K.

## How did search popularity change for skincare brands worldwide in September 2026?

- In September 2026, Cetaphil overtook Neutrogena to rank 4th among skincare brands worldwide, with 8.8% estimated Share of Search.
- In September 2026, Neutrogena lost estimated Share of Search among skincare brands worldwide, from 9.5% to 8.3%.
- Estimated monthly branded searches for Kiehl's worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

## Month by month

| Month | Kiehl's estimated searches | Kiehl's Share of Search | Kiehl's rank | Neutrogena estimated searches | Neutrogena Share of Search | Neutrogena rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 673K | 5.7% | 7 | 1M | 8.7% | 3 |
| Nov 2025 | 1.2M | 7.8% | 6 | 1M | 6.5% | 7 |
| Dec 2025 | 823K | 6.1% | 7 | 1.1M | 8.1% | 4 |
| Jan 2026 | 673K | 5% | 9 | 1.1M | 8% | 5 |
| Feb 2026 | 550K | 4.6% | 9 | 1M | 8.6% | 3 |
| Mar 2026 | 673K | 4.8% | 9 | 1.2M | 8.4% | 5 |
| Apr 2026 | 550K | 4% | 9 | 1.2M | 8.3% | 5 |
| May 2026 | 550K | 4.1% | 9 | 1.2M | 8.7% | 4 |
| Jun 2026 | 550K | 4.5% | 9 | 990K | 8.1% | 5 |
| Jul 2026 | 450K | 3.8% | 9 | 960K | 8% | 5 |
| Aug 2026 | 550K | 4.4% | 9 | 1.2M | 9.5% | 4 |
| Sep 2026 | 550K | 4.9% | 9 | 935K | 8.3% | 5 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kiehl's’ and Neutrogena’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kiehl's**: Measured on the search terms “kiehl s” and “kiehls”, summed into one figure.
- **Neutrogena**: Measured on the search terms “neutrogena”, “neutrogena facial cleanser”, “neutrogena hydro boost” and “neutrogena suntan lotion”, summed into one figure.

- [Kiehl's profile](/demand/global-en/brands/kiehl-s)
- [Neutrogena profile](/demand/global-en/brands/neutrogena)
- [All skincare brands worldwide](/demand/global-en/categories/skincare-brands): The set both shares are measured inside, 20 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kiehl's or Neutrogena?

In September 2026, Neutrogena had more branded searches than Kiehl's among skincare brands worldwide. Neutrogena was estimated to have 935K branded searches compared to Kiehl's’ 550K, and held an 8.3% Share of Search versus Kiehl's’ 4.9%.

## Cite this page

Brandwave. "Kiehl's vs Neutrogena: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kiehl-s-vs-neutrogena

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kiehl-s-vs-neutrogena. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.