--- title: "Kiehl's vs Manscaped: Which is searched more?" description: "Is Kiehl's or Manscaped more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's grooming brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kiehl-s-vs-manscaped" publisher: "Brandwave" --- # Kiehl's vs Manscaped: Which is searched more? Is Kiehl's or Manscaped more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Men's grooming brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kiehl's and Manscaped - **Competitive set**: Men's grooming brands - **Market**: Global - **Month measured**: Sep 2026 - **Kiehl's Share of Search**: 18.1% - **Manscaped Share of Search**: 12.1% ## Is Kiehl's or Manscaped more popular in search? - In September 2026, Kiehl's had more branded searches than Manscaped among men's grooming brands worldwide. Kiehl's had about 550,000 branded searches, while Manscaped had 368,000. Kiehl's made up 18.1% of all men's grooming brand searches we track, and Manscaped accounted for 12.1%. - Kiehl's was ahead of Manscaped in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kiehl's’ share of searches among men's grooming brands worldwide moved from 20.2% to 18.1%, and its estimated monthly branded searches moved from 673K to 550K. - Across the 12 months ending September 2026, Manscaped’s share of searches among men's grooming brands worldwide moved from 11% to 12.1%, and its estimated monthly branded searches held steady at 368K. ## Top men's grooming brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kiehl's was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Manscaped did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Jack Black | 1st | 2 of 3 | 1 of 1 | 3 of 4 | | Kiehl's | 2nd | 1 of 3 | 1 of 1 | 2 of 4 | | Aesop | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | Marlowe | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | La Roche-Posay | 5th | 2 of 3 | 0 of 1 | 2 of 4 | | Manscaped | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nivea Men | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Bulldog | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Wahl | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about men's grooming brands - Asked ChatGPT "Which men's grooming brand should I buy?": 1. Jack Black, 2. Marlowe, 3. La Roche-Posay, 4. Aesop - Asked ChatGPT "What are the best men's grooming brands?": 1. Kiehl's, 2. Aesop, 3. Jack Black, 4. La Roche-Posay, 5. Marlowe - Asked ChatGPT "What's the best men's grooming brand for everyday shaving?": named none of the brands we track - Searched Google, AI Overview "men's grooming brands": 1. Jack Black, 2. Kiehl's Not named in any answer: Manscaped, Nivea Men, Bulldog and Wahl. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for men's grooming brands worldwide in September 2026? - In September 2026, Kiehl's gained share of searches among men's grooming brands worldwide, from 13.6% to 18.1%. - In September 2026, Manscaped gained share of searches among men's grooming brands worldwide, from 9.1% to 12.1%. ## Month by month | Month | Kiehl's estimated searches | Kiehl's Share of Search | Kiehl's rank | Manscaped estimated searches | Manscaped Share of Search | Manscaped rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 673K | 20.2% | 3 | 368K | 11% | 4 | | Nov 2025 | 1.2M | 26.6% | 3 | 550K | 12% | 4 | | Dec 2025 | 823K | 15.8% | 3 | 550K | 10.6% | 4 | | Jan 2026 | 673K | 17.1% | 3 | 368K | 9.3% | 4 | | Feb 2026 | 550K | 18.1% | 3 | 368K | 12.1% | 4 | | Mar 2026 | 673K | 17.3% | 3 | 301K | 7.8% | 4 | | Apr 2026 | 550K | 13.6% | 3 | 368K | 9.1% | 4 | | May 2026 | 550K | 18.1% | 3 | 368K | 12.1% | 4 | | Jun 2026 | 550K | 19.5% | 3 | 368K | 13.1% | 4 | | Jul 2026 | 450K | 17% | 3 | 301K | 11.4% | 4 | | Aug 2026 | 550K | 13.6% | 3 | 368K | 9.1% | 4 | | Sep 2026 | 550K | 18.1% | 3 | 368K | 12.1% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Kiehl's’ and Manscaped’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kiehl's**: Measured on the search terms “kiehl s” and “kiehls”, summed into one figure. - **Manscaped**: Measured on the search term “manscaped”. - [Kiehl's profile](/demand/global-en/brands/kiehl-s) - [Manscaped profile](/demand/global-en/brands/manscaped) - [All men's grooming brands worldwide](/demand/global-en/categories/mens-grooming-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kiehl's or Manscaped more popular in search? In September 2026, Kiehl's had more branded searches than Manscaped among men's grooming brands worldwide. Kiehl's had about 550,000 branded searches, while Manscaped had 368,000. Kiehl's made up 18.1% of all men's grooming brand searches we track, and Manscaped accounted for 12.1%. ## Cite this page Brandwave. "Kiehl's vs Manscaped: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kiehl-s-vs-manscaped This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kiehl-s-vs-manscaped. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.