---
title: "KidKraft vs Step2: Which is searched more?"
description: "Which is more popular in search, KidKraft or Step2? Compare estimated monthly branded-search demand and Share of Search inside the Sandpits set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kidkraft-vs-step2"
publisher: "Brandwave"
---

# KidKraft vs Step2: Which is searched more?

Which is more popular in search, KidKraft or Step2? Compare estimated monthly branded-search demand and Share of Search inside the Sandpits set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KidKraft and Step2
- **Competitive set**: Sandpits
- **Market**: Global
- **Month measured**: Sep 2026
- **KidKraft Share of Search**: 7%
- **Step2 Share of Search**: 23.5%

## Which is more popular in search, KidKraft or Step2?

- In September 2026, Step2 had more branded searches than KidKraft among sandpits worldwide. Step2 was estimated to have 60.5K branded searches compared to KidKraft’s 18.1K, and held a 23.5% Share of Search versus KidKraft’s 7%.
- Step2 was ahead of KidKraft in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KidKraft’s estimated Share of Search among sandpits worldwide moved from 12.7% to 7%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, Step2’s estimated Share of Search among sandpits worldwide moved from 18.9% to 23.5%, and its estimated monthly branded searches moved from 40.5K to 60.5K.

## How did search popularity change for sandpits worldwide in September 2026?

- In September 2026, Step2 gained estimated Share of Search among sandpits worldwide, from 22.6% to 23.5%.
- In September 2026, KidKraft lost estimated Share of Search among sandpits worldwide, from 8.3% to 7%.

## Month by month

| Month | KidKraft estimated searches | KidKraft Share of Search | KidKraft rank | Step2 estimated searches | Step2 Share of Search | Step2 rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 27.1K | 12.7% | 3 | 40.5K | 18.9% | 2 |
| Nov 2025 | 40.5K | 14.9% | 3 | 49.5K | 18.2% | 2 |
| Dec 2025 | 40.5K | 15.5% | 2 | 40.5K | 15.5% | 3 |
| Jan 2026 | 22.2K | 12.6% | 3 | 33.1K | 18.8% | 2 |
| Feb 2026 | 18.1K | 10.5% | 3 | 33.1K | 19.1% | 2 |
| Mar 2026 | 33.1K | 13.8% | 3 | 49.5K | 20.6% | 2 |
| Apr 2026 | 33.1K | 12.8% | 3 | 60.5K | 23.4% | 2 |
| May 2026 | 27.1K | 9.7% | 3 | 60.5K | 21.7% | 2 |
| Jun 2026 | 22.2K | 9.8% | 3 | 49.5K | 21.8% | 2 |
| Jul 2026 | 22.2K | 9.8% | 3 | 49.5K | 21.8% | 2 |
| Aug 2026 | 18.1K | 8.3% | 3 | 49.5K | 22.6% | 2 |
| Sep 2026 | 18.1K | 7% | 3 | 60.5K | 23.5% | 2 |

## How each brand is measured

Brandwave collects information about searches that people make online using KidKraft’s and Step2’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KidKraft**: Measured on the search terms “kid kraft” and “kidkraft”, summed into one figure.
- **Step2**: Measured on the search term “step2”.

- [KidKraft profile](/demand/global-en/brands/kidkraft)
- [Step2 profile](/demand/global-en/brands/step2)
- [All sandpits worldwide](/demand/global-en/categories/sandpits): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, KidKraft or Step2?

In September 2026, Step2 had more branded searches than KidKraft among sandpits worldwide. Step2 was estimated to have 60.5K branded searches compared to KidKraft’s 18.1K, and held a 23.5% Share of Search versus KidKraft’s 7%.

## Cite this page

Brandwave. "KidKraft vs Step2: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kidkraft-vs-step2

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kidkraft-vs-step2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.