--- title: "KidKraft vs Mabef: Which is searched more?" description: "Is KidKraft or Mabef more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art easel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kidkraft-vs-mabef" publisher: "Brandwave" --- # KidKraft vs Mabef: Which is searched more? Is KidKraft or Mabef more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Art easel brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KidKraft and Mabef - **Competitive set**: Art easel brands - **Market**: Global - **Month measured**: Sep 2026 - **KidKraft Share of Search**: 4% - **Mabef Share of Search**: 0.48% ## Is KidKraft or Mabef more popular in search? - In September 2026, KidKraft had more branded searches than Mabef among art easel brands worldwide. KidKraft had about 18,100 branded searches, while Mabef had 2,180. KidKraft made up 4% of all art easel brand searches we track, and Mabef accounted for 0.48%. - KidKraft was ahead of Mabef in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KidKraft’s share of searches among art easel brands worldwide moved from 6.2% to 4%, and its estimated monthly branded searches moved from 27.1K to 18.1K. - Across the 12 months ending September 2026, Mabef’s share of searches among art easel brands worldwide moved from 0.5% to 0.48%, and its estimated monthly branded searches held steady at 2.2K. ## Top art easel brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Mabef was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. KidKraft did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Mabef | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Jack Richeson | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | MEEDEN | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Blick Studio | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | Crayola | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Little Tikes | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hape | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | KidKraft | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about art easel brands - Asked ChatGPT "Which art easel brand should I buy?": 1. MEEDEN, 2. Mabef, 3. Jack Richeson - Asked ChatGPT "What are the best art easel brands?": 1. Mabef, 2. Jack Richeson, 3. MEEDEN, 4. Blick Studio - Asked ChatGPT "What's the best art easel brand for studio painting?": 1. Mabef, 2. Jack Richeson, 3. Blick Studio - Searched Google, AI Overview "adjustable easel": 1. Blick Studio - Searched Google, AI Overview "tabletop easel": 1. Blick Studio Not named in any answer: Crayola, Little Tikes, Hape and KidKraft. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for art easel brands worldwide in September 2026? - Estimated monthly branded searches for KidKraft worldwide fell 33.2% over 12 measured months, from 27.1K to 18.1K in September 2026. ## Month by month | Month | KidKraft estimated searches | KidKraft Share of Search | KidKraft rank | Mabef estimated searches | Mabef Share of Search | Mabef rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 27.1K | 6.2% | 4 | 2.2K | 0.5% | 6 | | Nov 2025 | 40.5K | 8.2% | 4 | 2.6K | 0.53% | 6 | | Dec 2025 | 40.5K | 8.2% | 4 | 2.3K | 0.47% | 6 | | Jan 2026 | 22.2K | 6% | 4 | 2.2K | 0.59% | 6 | | Feb 2026 | 18.1K | 5.1% | 4 | 2.2K | 0.62% | 6 | | Mar 2026 | 33.1K | 7.5% | 4 | 2.2K | 0.49% | 6 | | Apr 2026 | 33.1K | 7.5% | 4 | 2.2K | 0.49% | 6 | | May 2026 | 27.1K | 5.8% | 4 | 2.3K | 0.49% | 6 | | Jun 2026 | 22.2K | 5.2% | 4 | 2.2K | 0.51% | 6 | | Jul 2026 | 22.2K | 5.3% | 4 | 2.2K | 0.52% | 6 | | Aug 2026 | 18.1K | 3.8% | 5 | 2.5K | 0.52% | 6 | | Sep 2026 | 18.1K | 4% | 5 | 2.2K | 0.48% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using KidKraft’s and Mabef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KidKraft**: Measured on the search terms “kid kraft” and “kidkraft”, summed into one figure. - **Mabef**: Measured on the search terms “mabef” and “mabef easel”, summed into one figure. - [KidKraft profile](/demand/global-en/brands/kidkraft) - [Mabef profile](/demand/global-en/brands/mabef) - [All art easel brands worldwide](/demand/global-en/categories/art-easel-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KidKraft or Mabef more popular in search? In September 2026, KidKraft had more branded searches than Mabef among art easel brands worldwide. KidKraft had about 18,100 branded searches, while Mabef had 2,180. KidKraft made up 4% of all art easel brand searches we track, and Mabef accounted for 0.48%. ## Cite this page Brandwave. "KidKraft vs Mabef: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kidkraft-vs-mabef This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kidkraft-vs-mabef. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.