---
title: "Kidde vs Yale: Which is searched more?"
description: "Which is more popular in search, Kidde or Yale? Compare estimated monthly branded-search demand and Share of Search inside the Key safe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kidde-vs-yale"
publisher: "Brandwave"
---

# Kidde vs Yale: Which is searched more?

Which is more popular in search, Kidde or Yale? Compare estimated monthly branded-search demand and Share of Search inside the Key safe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kidde and Yale
- **Competitive set**: Key safe brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kidde Share of Search**: 16.7%
- **Yale Share of Search**: 52.8%

## Which is more popular in search, Kidde or Yale?

- In September 2026, Yale had more branded searches than Kidde among key safe brands worldwide. Yale was estimated to have 105K branded searches compared to Kidde’s 33.1K, and held a 52.8% Share of Search versus Kidde’s 16.7%.
- Yale was ahead of Kidde in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kidde’s estimated Share of Search among key safe brands worldwide moved from 15.8% to 16.7%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Yale’s estimated Share of Search among key safe brands worldwide moved from 55.3% to 52.8%, and its estimated monthly branded searches moved from 116K to 105K.

## How did search popularity change for key safe brands worldwide in September 2026?

- In September 2026, Kidde gained estimated Share of Search among key safe brands worldwide, from 12.1% to 16.7%.
- In September 2026, Yale lost estimated Share of Search among key safe brands worldwide, from 54.9% to 52.8%.

## Month by month

| Month | Kidde estimated searches | Kidde Share of Search | Kidde rank | Yale estimated searches | Yale Share of Search | Yale rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 15.8% | 3 | 116K | 55.3% | 1 |
| Nov 2025 | 33.1K | 16.3% | 3 | 110K | 54% | 1 |
| Dec 2025 | 33.1K | 16.3% | 3 | 110K | 54% | 1 |
| Jan 2026 | 40.5K | 19.2% | 3 | 110K | 52.1% | 1 |
| Feb 2026 | 33.1K | 17.6% | 3 | 94.7K | 50.3% | 1 |
| Mar 2026 | 33.1K | 16.3% | 3 | 110K | 54% | 1 |
| Apr 2026 | 33.1K | 17% | 3 | 101K | 51.9% | 1 |
| May 2026 | 33.1K | 17% | 3 | 101K | 51.9% | 1 |
| Jun 2026 | 27.1K | 14.4% | 3 | 101K | 53.5% | 1 |
| Jul 2026 | 27.1K | 14.4% | 3 | 101K | 53.5% | 1 |
| Aug 2026 | 27.1K | 12.1% | 3 | 123K | 54.9% | 1 |
| Sep 2026 | 33.1K | 16.7% | 3 | 105K | 52.8% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kidde’s and Yale’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kidde**: Measured on the search term “kidde”.
- **Yale**: Measured on the search terms “yale door lock”, “yale lock” and “yale smart lock”, summed into one figure.

- [Kidde profile](/demand/global-en/brands/kidde)
- [Yale profile](/demand/global-en/brands/yale)
- [All key safe brands worldwide](/demand/global-en/categories/key-safe-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kidde or Yale?

In September 2026, Yale had more branded searches than Kidde among key safe brands worldwide. Yale was estimated to have 105K branded searches compared to Kidde’s 33.1K, and held a 52.8% Share of Search versus Kidde’s 16.7%.

## Cite this page

Brandwave. "Kidde vs Yale: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kidde-vs-yale

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kidde-vs-yale. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.