---
title: "Kidde vs Master Lock: Which is searched more?"
description: "Which is more popular in search, Kidde or Master Lock? Compare estimated monthly branded-search demand and Share of Search inside the Key safe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kidde-vs-master-lock"
publisher: "Brandwave"
---

# Kidde vs Master Lock: Which is searched more?

Which is more popular in search, Kidde or Master Lock? Compare estimated monthly branded-search demand and Share of Search inside the Key safe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kidde and Master Lock
- **Competitive set**: Key safe brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kidde Share of Search**: 35.1%
- **Master Lock Share of Search**: 64.1%

## Which is more popular in search, Kidde or Master Lock?

- In September 2026, Master Lock had more branded searches than Kidde among key safe brands worldwide. Master Lock was estimated to have 60.5K branded searches compared to Kidde’s 33.1K, and held a 64.1% Share of Search versus Kidde’s 35.1%.
- Master Lock was ahead of Kidde in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kidde’s estimated Share of Search among key safe brands worldwide moved from 35% to 35.1%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 12 months ending September 2026, Master Lock’s estimated Share of Search among key safe brands worldwide moved from 64% to 64.1%, and its estimated monthly branded searches held steady at 60.5K.

## How did search popularity change for key safe brands worldwide in September 2026?

- In September 2026, Kidde gained estimated Share of Search among key safe brands worldwide, from 26.6% to 35.1%.
- In September 2026, Master Lock lost estimated Share of Search among key safe brands worldwide, from 72.7% to 64.1%.

## Month by month

| Month | Kidde estimated searches | Kidde Share of Search | Kidde rank | Master Lock estimated searches | Master Lock Share of Search | Master Lock rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 33.1K | 35% | 2 | 60.5K | 64% | 1 |
| Nov 2025 | 33.1K | 35.1% | 2 | 60.5K | 64.1% | 1 |
| Dec 2025 | 33.1K | 35.1% | 2 | 60.5K | 64.1% | 1 |
| Jan 2026 | 40.5K | 39.8% | 2 | 60.5K | 59.4% | 1 |
| Feb 2026 | 33.1K | 35.1% | 2 | 60.5K | 64.1% | 1 |
| Mar 2026 | 33.1K | 35% | 2 | 60.5K | 64% | 1 |
| Apr 2026 | 33.1K | 35.1% | 2 | 60.5K | 64.1% | 1 |
| May 2026 | 33.1K | 35.1% | 2 | 60.5K | 64.2% | 1 |
| Jun 2026 | 27.1K | 30.7% | 2 | 60.5K | 68.6% | 1 |
| Jul 2026 | 27.1K | 30.7% | 2 | 60.5K | 68.5% | 1 |
| Aug 2026 | 27.1K | 26.6% | 2 | 74K | 72.7% | 1 |
| Sep 2026 | 33.1K | 35.1% | 2 | 60.5K | 64.1% | 1 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kidde’s and Master Lock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kidde**: Measured on the search term “kidde”.
- **Master Lock**: Measured on the search term “master lock”.

- [Kidde profile](/demand/global-en/brands/kidde)
- [Master Lock profile](/demand/global-en/brands/master-lock)
- [All key safe brands worldwide](/demand/global-en/categories/key-safe-brands): The set both shares are measured inside, 3 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kidde or Master Lock?

In September 2026, Master Lock had more branded searches than Kidde among key safe brands worldwide. Master Lock was estimated to have 60.5K branded searches compared to Kidde’s 33.1K, and held a 64.1% Share of Search versus Kidde’s 35.1%.

## Cite this page

Brandwave. "Kidde vs Master Lock: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kidde-vs-master-lock

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kidde-vs-master-lock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.