---
title: "Kick vs Twitch: Which is more popular by branded search?"
description: "Which is more popular in search, Kick or Twitch? Compare estimated monthly branded-search demand and Share of Search inside the Game streaming platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kick-vs-twitch"
publisher: "Brandwave"
---

# Kick vs Twitch: Which is more popular by branded search?

Which is more popular in search, Kick or Twitch? Compare estimated monthly branded-search demand and Share of Search inside the Game streaming platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kick and Twitch
- **Competitive set**: Game streaming platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Kick Share of Search**: 0.97%
- **Twitch Share of Search**: 98.4%

## Which is more popular in search, Kick or Twitch?

- In August 2026, Twitch had more branded searches than Kick among game streaming platforms worldwide. Twitch was estimated to have 37.2M branded searches compared to Kick’s 368K, and held a 98.4% Share of Search versus Kick’s 0.97%.
- Twitch was ahead of Kick in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kick’s estimated Share of Search among game streaming platforms worldwide moved from 0.44% to 0.97%, and its estimated monthly branded searches moved from 165K to 368K.
- Across the 11 months ending August 2026, Twitch’s estimated Share of Search among game streaming platforms worldwide moved from 98.5% to 98.4%, and its estimated monthly branded searches held steady at 37.2M.

## How did search popularity change for game streaming platforms worldwide in August 2026?

- Estimated monthly branded searches for Kick worldwide rose 123% over 11 measured months, from 165K to 368K in August 2026.

## Month by month

| Month | Kick estimated searches | Kick Share of Search | Kick rank | Twitch estimated searches | Twitch Share of Search | Twitch rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 165K | 0.44% | 2 | 37.2M | 98.5% | 1 |
| Nov 2025 | 165K | 0.53% | 2 | 30.4M | 98.3% | 1 |
| Dec 2025 | 165K | 0.53% | 2 | 30.4M | 98.3% | 1 |
| Jan 2026 | 165K | 0.53% | 2 | 30.4M | 98.4% | 1 |
| Feb 2026 | 165K | 0.54% | 2 | 30.4M | 98.6% | 1 |
| Mar 2026 | 165K | 0.53% | 2 | 30.4M | 98.4% | 1 |
| Apr 2026 | 246K | 0.79% | 2 | 30.4M | 98.2% | 1 |
| May 2026 | 246K | 0.8% | 2 | 30.4M | 98.3% | 1 |
| Jun 2026 | 246K | 0.8% | 2 | 30.4M | 98.5% | 1 |
| Jul 2026 | 201K | 0.65% | 2 | 30.4M | 98.7% | 1 |
| Aug 2026 | 368K | 0.97% | 2 | 37.2M | 98.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kick’s and Twitch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kick**: Measured on the search term “kick streaming”.
- **Twitch**: Measured on the search term “twitch”.

- [Kick profile](/demand/global-en/brands/kick)
- [Twitch profile](/demand/global-en/brands/twitch)
- [All game streaming platforms worldwide](/demand/global-en/categories/game-streaming-platforms): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kick or Twitch?

In August 2026, Twitch had more branded searches than Kick among game streaming platforms worldwide. Twitch was estimated to have 37.2M branded searches compared to Kick’s 368K, and held a 98.4% Share of Search versus Kick’s 0.97%.

## Cite this page

Brandwave. "Kick vs Twitch: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kick-vs-twitch

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kick-vs-twitch. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.