--- title: "Khan Academy vs Twinkl: Which is searched more?" description: "Is Khan Academy or Twinkl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Teacher resource platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/khan-academy-vs-twinkl" publisher: "Brandwave" --- # Khan Academy vs Twinkl: Which is searched more? Is Khan Academy or Twinkl more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Teacher resource platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Khan Academy and Twinkl - **Competitive set**: Teacher resource platforms - **Market**: Global - **Month measured**: Sep 2026 - **Khan Academy Share of Search**: 16.6% - **Twinkl Share of Search**: 3.4% ## Is Khan Academy or Twinkl more popular in search? - In September 2026, Khan Academy had more branded searches than Twinkl among teacher resource platforms worldwide. Khan Academy had about 11.1 million branded searches, while Twinkl had 2.2 million. Khan Academy made up 16.6% of all teacher resource platform searches we track, and Twinkl accounted for 3.4%. - Khan Academy was ahead of Twinkl in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Khan Academy’s share of searches among teacher resource platforms worldwide moved from 14.3% to 16.6%, and its estimated monthly branded searches held steady at 11.1M. - Across the 12 months ending September 2026, Twinkl’s share of searches among teacher resource platforms worldwide moved from 2.9% to 3.4%, and its estimated monthly branded searches held steady at 2.2M. ## Top teacher resource platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Khan Academy was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Twinkl was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Twinkl was listed before Khan Academy in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Teachers Pay Teachers | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Share My Lesson | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | PBS LearningMedia | 3rd | 2 of 3 | 1 of 1 | 3 of 4 | | Twinkl | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Khan Academy | 5th | 2 of 3 | 1 of 1 | 3 of 4 | | Kahoot! | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Nearpod | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Tes | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about teacher resource platforms - Asked ChatGPT "Which teacher resource platform should I use?": 1. Teachers Pay Teachers, 2. Twinkl, 3. Khan Academy - Asked ChatGPT "What are the best teacher resource platforms?": 1. Teachers Pay Teachers, 2. Twinkl, 3. Share My Lesson, 4. PBS LearningMedia, 5. Khan Academy - Asked ChatGPT "What's the best teacher resource platform for lesson plans?": 1. Teachers Pay Teachers, 2. Share My Lesson, 3. PBS LearningMedia - Searched Google, AI Overview "lesson plan resources": 1. Teachers Pay Teachers, 2. PBS LearningMedia, 3. Khan Academy, 4. Share My Lesson Not named in any answer: Kahoot!, Nearpod and Tes. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for teacher resource platforms worldwide in September 2026? - In September 2026, Khan Academy lost share of searches among teacher resource platforms worldwide, from 21.6% to 16.6%. ## Month by month | Month | Khan Academy estimated searches | Khan Academy Share of Search | Khan Academy rank | Twinkl estimated searches | Twinkl Share of Search | Twinkl rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.1M | 14.3% | 2 | 2.2M | 2.9% | 5 | | Nov 2025 | 9.1M | 14.4% | 2 | 2.2M | 3.5% | 4 | | Dec 2025 | 7.5M | 12.6% | 2 | 1.2M | 2.1% | 4 | | Jan 2026 | 7.5M | 14% | 2 | 1.8M | 3.4% | 5 | | Feb 2026 | 7.5M | 12.2% | 2 | 1.8M | 3% | 4 | | Mar 2026 | 7.5M | 12% | 2 | 2.2M | 3.6% | 4 | | Apr 2026 | 7.5M | 12.4% | 2 | 1.5M | 2.5% | 5 | | May 2026 | 6.1M | 10.5% | 2 | 1.5M | 2.6% | 4 | | Jun 2026 | 5M | 10.8% | 2 | 1.5M | 3.2% | 4 | | Jul 2026 | 6.1M | 23.5% | 2 | 1.2M | 4.7% | 4 | | Aug 2026 | 9.1M | 21.6% | 2 | 1.2M | 2.9% | 4 | | Sep 2026 | 11.1M | 16.6% | 2 | 2.2M | 3.4% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Khan Academy’s and Twinkl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Khan Academy**: Measured on the search term “khan academy”. - **Twinkl**: Measured on the search term “twinkl”. - [Khan Academy profile](/demand/global-en/brands/khan-academy) - [Twinkl profile](/demand/global-en/brands/twinkl) - [All teacher resource platforms worldwide](/demand/global-en/categories/teacher-resource-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Khan Academy or Twinkl more popular in search? In September 2026, Khan Academy had more branded searches than Twinkl among teacher resource platforms worldwide. Khan Academy had about 11.1 million branded searches, while Twinkl had 2.2 million. Khan Academy made up 16.6% of all teacher resource platform searches we track, and Twinkl accounted for 3.4%. ## Cite this page Brandwave. "Khan Academy vs Twinkl: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/khan-academy-vs-twinkl This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/khan-academy-vs-twinkl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.