--- title: "Khan Academy vs MIT OpenCourseWare: Which is searched more?" description: "Is Khan Academy or MIT OpenCourseWare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MOOC platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/khan-academy-vs-mit-opencourseware" publisher: "Brandwave" --- # Khan Academy vs MIT OpenCourseWare: Which is searched more? Is Khan Academy or MIT OpenCourseWare more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the MOOC platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Khan Academy and MIT OpenCourseWare - **Competitive set**: MOOC platforms - **Market**: Global - **Month measured**: Sep 2026 - **Khan Academy Share of Search**: 60.1% - **MIT OpenCourseWare Share of Search**: 0.73% ## Is Khan Academy or MIT OpenCourseWare more popular in search? - In September 2026, Khan Academy had more branded searches than MIT OpenCourseWare among MOOC platforms worldwide. Khan Academy had about 11.1 million branded searches, while MIT OpenCourseWare had 135,000. Khan Academy made up 60.1% of all MOOC platform searches we track, and MIT OpenCourseWare accounted for 0.73%. - Khan Academy was ahead of MIT OpenCourseWare in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Khan Academy’s share of searches among MOOC platforms worldwide moved from 52.5% to 60.1%, and its estimated monthly branded searches held steady at 11.1M. - Across the 12 months ending September 2026, MIT OpenCourseWare’s share of searches among MOOC platforms worldwide moved from 0.64% to 0.73%, and its estimated monthly branded searches held steady at 135K. ## Top MOOC platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Khan Academy was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. MIT OpenCourseWare was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MIT OpenCourseWare was listed before Khan Academy in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Coursera | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | edX | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Khan Academy | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | MIT OpenCourseWare | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | FutureLearn | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Udemy | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | OpenLearn | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Udacity | 8th | 1 of 3 | 0 of 2 | 1 of 5 | ## Every AI answer about MOOC platforms - Asked ChatGPT "Which MOOC platform should I use?": 1. Coursera, 2. edX, 3. Khan Academy, 4. Udemy, 5. FutureLearn - Asked ChatGPT "What are the best MOOC platforms?": 1. Coursera, 2. edX, 3. MIT OpenCourseWare, 4. Khan Academy, 5. FutureLearn, 6. Udacity, 7. OpenLearn - Asked ChatGPT "What's the best MOOC platform for online learning?": 1. Coursera, 2. edX, 3. MIT OpenCourseWare, 4. Khan Academy, 5. FutureLearn - Searched Google, AI Overview "online course platform": 1. Coursera, 2. edX, 3. Udemy - Searched Google, AI Overview "free online courses": 1. Coursera, 2. edX, 3. OpenLearn Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for MOOC platforms worldwide in September 2026? - In September 2026, Khan Academy gained share of searches among MOOC platforms worldwide, from 52.8% to 60.1%. - MIT OpenCourseWare’s share of searches among MOOC platforms worldwide has lost ground for 3 months in a row, from 1.3% to 0.73% in September 2026. ## Month by month | Month | Khan Academy estimated searches | Khan Academy Share of Search | Khan Academy rank | MIT OpenCourseWare estimated searches | MIT OpenCourseWare Share of Search | MIT OpenCourseWare rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 11.1M | 52.5% | 1 | 135K | 0.64% | 5 | | Nov 2025 | 9.1M | 49.7% | 1 | 110K | 0.6% | 5 | | Dec 2025 | 7.5M | 47.6% | 1 | 110K | 0.7% | 6 | | Jan 2026 | 7.5M | 42.7% | 1 | 135K | 0.77% | 5 | | Feb 2026 | 7.5M | 47.4% | 1 | 110K | 0.7% | 5 | | Mar 2026 | 7.5M | 47.1% | 1 | 165K | 1% | 5 | | Apr 2026 | 7.5M | 47.8% | 1 | 135K | 0.86% | 5 | | May 2026 | 6.1M | 42.9% | 1 | 135K | 0.95% | 5 | | Jun 2026 | 5M | 38% | 1 | 165K | 1.3% | 5 | | Jul 2026 | 6.1M | 42.8% | 1 | 165K | 1.2% | 5 | | Aug 2026 | 9.1M | 52.8% | 1 | 165K | 0.95% | 5 | | Sep 2026 | 11.1M | 60.1% | 1 | 135K | 0.73% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Khan Academy’s and MIT OpenCourseWare’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Khan Academy**: Measured on the search term “khan academy”. - **MIT OpenCourseWare**: Measured on the search terms “mit ocw” and “mit opencourseware”, summed into one figure. - [Khan Academy profile](/demand/global-en/brands/khan-academy) - [MIT OpenCourseWare profile](/demand/global-en/brands/mit-opencourseware) - [All MOOC platforms worldwide](/demand/global-en/categories/mooc-platforms): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Khan Academy or MIT OpenCourseWare more popular in search? In September 2026, Khan Academy had more branded searches than MIT OpenCourseWare among MOOC platforms worldwide. Khan Academy had about 11.1 million branded searches, while MIT OpenCourseWare had 135,000. Khan Academy made up 60.1% of all MOOC platform searches we track, and MIT OpenCourseWare accounted for 0.73%. ## Cite this page Brandwave. "Khan Academy vs MIT OpenCourseWare: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/khan-academy-vs-mit-opencourseware This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/khan-academy-vs-mit-opencourseware. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.