---
title: "Khan Academy vs MasterClass: Which is searched more?"
description: "Which is more popular in search, Khan Academy or MasterClass? Compare estimated monthly branded-search demand and Share of Search inside the Online learning platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/khan-academy-vs-masterclass"
publisher: "Brandwave"
---

# Khan Academy vs MasterClass: Which is searched more?

Which is more popular in search, Khan Academy or MasterClass? Compare estimated monthly branded-search demand and Share of Search inside the Online learning platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Khan Academy and MasterClass
- **Competitive set**: Online learning platforms
- **Market**: Global
- **Month measured**: Sep 2026
- **Khan Academy Share of Search**: 57.7%
- **MasterClass Share of Search**: 1%

## Which is more popular in search, Khan Academy or MasterClass?

- In September 2026, Khan Academy had more branded searches than MasterClass among online learning platforms worldwide. Khan Academy was estimated to have 11.1M branded searches compared to MasterClass’ 201K, and held a 57.7% Share of Search versus MasterClass’ 1%.
- Khan Academy was ahead of MasterClass in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Khan Academy’s estimated Share of Search among online learning platforms worldwide moved from 50.2% to 57.7%, and its estimated monthly branded searches held steady at 11.1M.
- Across the 12 months ending September 2026, MasterClass’ estimated Share of Search among online learning platforms worldwide moved from 1.1% to 1%, and its estimated monthly branded searches moved from 246K to 201K.

## How did search popularity change for online learning platforms worldwide in September 2026?

- In September 2026, Khan Academy gained estimated Share of Search among online learning platforms worldwide, from 51% to 57.7%.
- Estimated monthly branded searches for MasterClass worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

## Month by month

| Month | Khan Academy estimated searches | Khan Academy Share of Search | Khan Academy rank | MasterClass estimated searches | MasterClass Share of Search | MasterClass rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 11.1M | 50.2% | 1 | 246K | 1.1% | 7 |
| Nov 2025 | 9.1M | 47.3% | 1 | 301K | 1.6% | 6 |
| Dec 2025 | 7.5M | 44.9% | 1 | 368K | 2.2% | 6 |
| Jan 2026 | 7.5M | 40.7% | 1 | 301K | 1.6% | 6 |
| Feb 2026 | 7.5M | 44.8% | 1 | 201K | 1.2% | 7 |
| Mar 2026 | 7.5M | 44.1% | 1 | 301K | 1.8% | 7 |
| Apr 2026 | 7.5M | 45.7% | 1 | 246K | 1.5% | 6 |
| May 2026 | 6.1M | 41% | 1 | 201K | 1.3% | 6 |
| Jun 2026 | 5M | 36.2% | 1 | 201K | 1.5% | 6 |
| Jul 2026 | 6.1M | 41.5% | 1 | 165K | 1.1% | 6 |
| Aug 2026 | 9.1M | 51% | 1 | 201K | 1.1% | 6 |
| Sep 2026 | 11.1M | 57.7% | 1 | 201K | 1% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Khan Academy’s and MasterClass’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Khan Academy**: Measured on the search term “khan academy”.
- **MasterClass**: Measured on the search term “masterclass”.

- [Khan Academy profile](/demand/global-en/brands/khan-academy)
- [MasterClass profile](/demand/global-en/brands/masterclass)
- [All online learning platforms worldwide](/demand/global-en/categories/online-learning-platforms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Khan Academy or MasterClass?

In September 2026, Khan Academy had more branded searches than MasterClass among online learning platforms worldwide. Khan Academy was estimated to have 11.1M branded searches compared to MasterClass’ 201K, and held a 57.7% Share of Search versus MasterClass’ 1%.

## Cite this page

Brandwave. "Khan Academy vs MasterClass: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/khan-academy-vs-masterclass

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/khan-academy-vs-masterclass. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.