---
title: "Keyhole vs Socialinsider: Which is more popular by branded search?"
description: "Which is more popular in search, Keyhole or Socialinsider? Compare estimated monthly branded-search demand and Share of Search inside the Influencer analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/keyhole-vs-socialinsider"
publisher: "Brandwave"
---

# Keyhole vs Socialinsider: Which is more popular by branded search?

Which is more popular in search, Keyhole or Socialinsider? Compare estimated monthly branded-search demand and Share of Search inside the Influencer analytics platforms set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Keyhole and Socialinsider
- **Competitive set**: Influencer analytics platforms
- **Market**: Global
- **Month measured**: Aug 2026
- **Keyhole Share of Search**: 0.09%
- **Socialinsider Share of Search**: 37%

## Which is more popular in search, Keyhole or Socialinsider?

- In August 2026, Socialinsider had more branded searches than Keyhole among influencer analytics platforms worldwide. Socialinsider was estimated to have 8.1K branded searches compared to Keyhole’s 20, and held a 37% Share of Search versus Keyhole’s 0.09%.
- Socialinsider was ahead of Keyhole in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Keyhole’s estimated Share of Search among influencer analytics platforms worldwide moved from 0.35% to 0.09%, and its estimated monthly branded searches moved from 110 to 20.
- Across the 11 months ending August 2026, Socialinsider’s estimated Share of Search among influencer analytics platforms worldwide moved from 31.3% to 37%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

## How did search popularity change for influencer analytics platforms worldwide in August 2026?

- In August 2026, Socialinsider gained estimated Share of Search among influencer analytics platforms worldwide, from 32.4% to 37%.
- Estimated monthly branded searches for Keyhole worldwide fell 81.8% over 11 measured months, from 110 to 20 in August 2026.

## Month by month

| Month | Keyhole estimated searches | Keyhole Share of Search | Keyhole rank | Socialinsider estimated searches | Socialinsider Share of Search | Socialinsider rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110 | 0.35% | 5 | 9.9K | 31.3% | 2 |
| Nov 2025 | 70 | 0.22% | 5 | 9.9K | 31.4% | 2 |
| Dec 2025 | 50 | 0.19% | 5 | 8.1K | 31.3% | 2 |
| Jan 2026 | 50 | 0.16% | 5 | 9.9K | 30.7% | 2 |
| Feb 2026 | 40 | 0.13% | 5 | 9.9K | 33.2% | 2 |
| Mar 2026 | 50 | 0.16% | 5 | 9.9K | 31.9% | 2 |
| Apr 2026 | 30 | 0.1% | 5 | 9.9K | 33.2% | 2 |
| May 2026 | 30 | 0.12% | 5 | 8.1K | 32.4% | 2 |
| Jun 2026 | 20 | 0.07% | 5 | 8.1K | 29.8% | 2 |
| Jul 2026 | 20 | 0.08% | 5 | 8.1K | 32.4% | 2 |
| Aug 2026 | 20 | 0.09% | 5 | 8.1K | 37% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Keyhole’s and Socialinsider’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Keyhole**: Measured on the search term “keyhole analytics”.
- **Socialinsider**: Measured on the search term “socialinsider”.

- [Keyhole profile](/demand/global-en/brands/keyhole)
- [Socialinsider profile](/demand/global-en/brands/socialinsider)
- [All influencer analytics platforms worldwide](/demand/global-en/categories/influencer-analytics-platforms): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Keyhole or Socialinsider?

In August 2026, Socialinsider had more branded searches than Keyhole among influencer analytics platforms worldwide. Socialinsider was estimated to have 8.1K branded searches compared to Keyhole’s 20, and held a 37% Share of Search versus Keyhole’s 0.09%.

## Cite this page

Brandwave. "Keyhole vs Socialinsider: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/keyhole-vs-socialinsider

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/keyhole-vs-socialinsider. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.