---
title: "Keychron vs NuPhy: Which is more popular by branded search?"
description: "Which is more popular in search, Keychron or NuPhy? Compare estimated monthly branded-search demand and Share of Search inside the Mechanical keyboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/keychron-vs-nuphy"
publisher: "Brandwave"
---

# Keychron vs NuPhy: Which is more popular by branded search?

Which is more popular in search, Keychron or NuPhy? Compare estimated monthly branded-search demand and Share of Search inside the Mechanical keyboard brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Keychron and NuPhy
- **Competitive set**: Mechanical keyboard brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Keychron Share of Search**: 65.5%
- **NuPhy Share of Search**: 11.8%

## Which is more popular in search, Keychron or NuPhy?

- In August 2026, Keychron had more branded searches than NuPhy among mechanical keyboard brands worldwide. Keychron was estimated to have 441K branded searches compared to NuPhy’s 79K, and held a 65.5% Share of Search versus NuPhy’s 11.8%.
- Keychron was ahead of NuPhy in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Keychron’s estimated Share of Search among mechanical keyboard brands worldwide moved from 58.7% to 65.5%, and its estimated monthly branded searches moved from 339K to 441K.
- Across the 11 months ending August 2026, NuPhy’s estimated Share of Search among mechanical keyboard brands worldwide moved from 13.7% to 11.8%, and its estimated monthly branded searches held steady at 79K.

## How did search popularity change for mechanical keyboard brands worldwide in August 2026?

- In August 2026, Keychron gained estimated Share of Search among mechanical keyboard brands worldwide, from 63.5% to 65.5%.
- In August 2026, NuPhy lost estimated Share of Search among mechanical keyboard brands worldwide, from 13% to 11.8%.

## Month by month

| Month | Keychron estimated searches | Keychron Share of Search | Keychron rank | NuPhy estimated searches | NuPhy Share of Search | NuPhy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 339K | 58.7% | 1 | 79K | 13.7% | 3 |
| Nov 2025 | 414K | 57.3% | 1 | 115K | 15.9% | 2 |
| Dec 2025 | 428K | 59.5% | 1 | 95.6K | 13.3% | 3 |
| Jan 2026 | 431K | 60.6% | 1 | 95.7K | 13.5% | 3 |
| Feb 2026 | 375K | 62% | 1 | 78.2K | 12.9% | 3 |
| Mar 2026 | 436K | 65.4% | 1 | 78.3K | 11.7% | 3 |
| Apr 2026 | 357K | 63.8% | 1 | 78.1K | 13.9% | 2 |
| May 2026 | 360K | 64% | 1 | 79K | 14% | 2 |
| Jun 2026 | 392K | 64.2% | 1 | 78.5K | 12.9% | 3 |
| Jul 2026 | 383K | 63.5% | 1 | 78.3K | 13% | 3 |
| Aug 2026 | 441K | 65.5% | 1 | 79K | 11.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Keychron’s and NuPhy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Keychron**: Measured on the search terms “keychron”, “keychron com”, “keychron keyboard”, “keychron mechanical keyboard” and “mechanical keyboard keychron”, summed into one figure.
- **NuPhy**: Measured on the search terms “mechanical keyboard nuphy”, “nuphy”, “nuphy air”, “nuphy com” and “nuphy mechanical keyboard”, summed into one figure.

- [Keychron profile](/demand/global-en/brands/keychron)
- [NuPhy profile](/demand/global-en/brands/nuphy)
- [All mechanical keyboard brands worldwide](/demand/global-en/categories/mechanical-keyboard-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Keychron or NuPhy?

In August 2026, Keychron had more branded searches than NuPhy among mechanical keyboard brands worldwide. Keychron was estimated to have 441K branded searches compared to NuPhy’s 79K, and held a 65.5% Share of Search versus NuPhy’s 11.8%.

## Cite this page

Brandwave. "Keychron vs NuPhy: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/keychron-vs-nuphy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/keychron-vs-nuphy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.