---
title: "Kewpie vs Masterfoods: Which is searched more?"
description: "Which is more popular in search, Kewpie or Masterfoods? Compare estimated monthly branded-search demand and Share of Search inside the Sauce and condiment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kewpie-vs-masterfoods"
publisher: "Brandwave"
---

# Kewpie vs Masterfoods: Which is searched more?

Which is more popular in search, Kewpie or Masterfoods? Compare estimated monthly branded-search demand and Share of Search inside the Sauce and condiment brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kewpie and Masterfoods
- **Competitive set**: Sauce and condiment brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kewpie Share of Search**: 61.3%
- **Masterfoods Share of Search**: 0.73%

## Which is more popular in search, Kewpie or Masterfoods?

- In September 2026, Kewpie had more branded searches than Masterfoods among sauce and condiment brands worldwide. Kewpie was estimated to have 368K branded searches compared to Masterfoods’ 4.4K, and held a 61.3% Share of Search versus Masterfoods’ 0.73%.
- Kewpie was ahead of Masterfoods in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kewpie’s estimated Share of Search among sauce and condiment brands worldwide moved from 52.8% to 61.3%, and its estimated monthly branded searches moved from 301K to 368K.
- Across the 12 months ending September 2026, Masterfoods’ estimated Share of Search among sauce and condiment brands worldwide moved from 0.77% to 0.73%, and its estimated monthly branded searches held steady at 4.4K.

## How did search popularity change for sauce and condiment brands worldwide in September 2026?

- Estimated monthly branded searches for Kewpie worldwide rose 22.3% over 12 measured months, from 301K to 368K in September 2026.

## Month by month

| Month | Kewpie estimated searches | Kewpie Share of Search | Kewpie rank | Masterfoods estimated searches | Masterfoods Share of Search | Masterfoods rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 301K | 52.8% | 1 | 4.4K | 0.77% | 4 |
| Nov 2025 | 301K | 56.4% | 1 | 4.4K | 0.82% | 4 |
| Dec 2025 | 301K | 59.9% | 1 | 3.6K | 0.72% | 4 |
| Jan 2026 | 368K | 59.8% | 1 | 5.4K | 0.88% | 4 |
| Feb 2026 | 368K | 63% | 1 | 4.4K | 0.75% | 4 |
| Mar 2026 | 368K | 59.6% | 1 | 5.4K | 0.88% | 5 |
| Apr 2026 | 368K | 61.2% | 1 | 4.4K | 0.73% | 4 |
| May 2026 | 368K | 61.1% | 1 | 5.4K | 0.9% | 4 |
| Jun 2026 | 368K | 61.3% | 1 | 4.4K | 0.73% | 4 |
| Jul 2026 | 368K | 64.5% | 1 | 4.4K | 0.77% | 4 |
| Aug 2026 | 368K | 61.3% | 1 | 4.4K | 0.73% | 4 |
| Sep 2026 | 368K | 61.3% | 1 | 4.4K | 0.73% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kewpie’s and Masterfoods’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kewpie**: Measured on the search term “kewpie mayo”.
- **Masterfoods**: Measured on the search term “masterfoods”.

- [Kewpie profile](/demand/global-en/brands/kewpie)
- [Masterfoods profile](/demand/global-en/brands/masterfoods)
- [All sauce and condiment brands worldwide](/demand/global-en/categories/sauce-and-condiment-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kewpie or Masterfoods?

In September 2026, Kewpie had more branded searches than Masterfoods among sauce and condiment brands worldwide. Kewpie was estimated to have 368K branded searches compared to Masterfoods’ 4.4K, and held a 61.3% Share of Search versus Masterfoods’ 0.73%.

## Cite this page

Brandwave. "Kewpie vs Masterfoods: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kewpie-vs-masterfoods

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kewpie-vs-masterfoods. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.