--- title: "Kevin.Murphy vs Moroccanoil: Which is searched more?" description: "Which is more popular in search, Kevin.Murphy or Moroccanoil? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kevin-murphy-vs-moroccanoil" publisher: "Brandwave" --- # Kevin.Murphy vs Moroccanoil: Which is searched more? Which is more popular in search, Kevin.Murphy or Moroccanoil? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kevin.Murphy and Moroccanoil - **Competitive set**: Professional haircare and styling brands - **Market**: Global - **Month measured**: Sep 2026 - **Kevin.Murphy Share of Search**: 3.6% - **Moroccanoil Share of Search**: 9.9% ## Which is more popular in search, Kevin.Murphy or Moroccanoil? - In September 2026, Moroccanoil had more branded searches than Kevin.Murphy among professional haircare and styling brands worldwide. Moroccanoil was estimated to have 368K branded searches compared to Kevin.Murphy’s 135K, and held a 9.9% Share of Search versus Kevin.Murphy’s 3.6%. - Moroccanoil was ahead of Kevin.Murphy in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kevin.Murphy’s estimated Share of Search among professional haircare and styling brands worldwide moved from 4.4% to 3.6%, and its estimated monthly branded searches moved from 165K to 135K. - Across the 12 months ending September 2026, Moroccanoil’s estimated Share of Search among professional haircare and styling brands worldwide moved from 12.1% to 9.9%, and its estimated monthly branded searches moved from 450K to 368K. ## How did search popularity change for professional haircare and styling brands worldwide in September 2026? - In September 2026, ghd overtook Moroccanoil to rank 3rd among professional haircare and styling brands worldwide, with 12% estimated Share of Search. - In September 2026, Moroccanoil lost estimated Share of Search among professional haircare and styling brands worldwide, from 12% to 9.9%. - Estimated monthly branded searches for Kevin.Murphy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026. ## Month by month | Month | Kevin.Murphy estimated searches | Kevin.Murphy Share of Search | Kevin.Murphy rank | Moroccanoil estimated searches | Moroccanoil Share of Search | Moroccanoil rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 165K | 4.4% | 6 | 450K | 12.1% | 4 | | Nov 2025 | 201K | 3.8% | 6 | 550K | 10.4% | 4 | | Dec 2025 | 165K | 3.7% | 6 | 550K | 12.2% | 4 | | Jan 2026 | 165K | 4.1% | 6 | 450K | 11.1% | 4 | | Feb 2026 | 135K | 4% | 6 | 368K | 10.9% | 4 | | Mar 2026 | 165K | 4.1% | 6 | 450K | 11.2% | 4 | | Apr 2026 | 165K | 4.8% | 6 | 368K | 10.6% | 4 | | May 2026 | 135K | 3.7% | 6 | 550K | 15.2% | 3 | | Jun 2026 | 135K | 4.1% | 6 | 368K | 11.1% | 4 | | Jul 2026 | 135K | 3.6% | 6 | 368K | 9.9% | 4 | | Aug 2026 | 135K | 3.6% | 6 | 450K | 12% | 3 | | Sep 2026 | 135K | 3.6% | 6 | 368K | 9.9% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Kevin.Murphy’s and Moroccanoil’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kevin.Murphy**: Measured on the search term “kevin murphy”. - **Moroccanoil**: Measured on the search term “moroccanoil”. - [Kevin.Murphy profile](/demand/global-en/brands/kevin-murphy) - [Moroccanoil profile](/demand/global-en/brands/moroccanoil) - [All professional haircare and styling brands worldwide](/demand/global-en/categories/professional-haircare-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Kevin.Murphy or Moroccanoil? In September 2026, Moroccanoil had more branded searches than Kevin.Murphy among professional haircare and styling brands worldwide. Moroccanoil was estimated to have 368K branded searches compared to Kevin.Murphy’s 135K, and held a 9.9% Share of Search versus Kevin.Murphy’s 3.6%. ## Cite this page Brandwave. "Kevin.Murphy vs Moroccanoil: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kevin-murphy-vs-moroccanoil This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kevin-murphy-vs-moroccanoil. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.