--- title: "Kettler vs Outer: Which is searched more?" description: "Is Kettler or Outer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor furniture brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kettler-vs-outer" publisher: "Brandwave" --- # Kettler vs Outer: Which is searched more? Is Kettler or Outer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Outdoor furniture brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kettler and Outer - **Competitive set**: Outdoor furniture brands - **Market**: Global - **Month measured**: Sep 2026 - **Kettler Share of Search**: 0.35% - **Outer Share of Search**: 0.04% ## Is Kettler or Outer more popular in search? - In September 2026, Kettler had more branded searches than Outer among outdoor furniture brands worldwide. Kettler had about 27,100 branded searches, while Outer had 2,780. Kettler made up 0.35% of all outdoor furniture brand searches we track, and Outer accounted for 0.04%. - Kettler was ahead of Outer in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Kettler’s share of searches among outdoor furniture brands worldwide moved from 0.38% to 0.35%, and its estimated monthly branded searches moved from 33.1K to 27.1K. - Across the 12 months ending September 2026, Outer’s share of searches among outdoor furniture brands worldwide held steady at 0.04%, and its estimated monthly branded searches moved from 3.3K to 2.8K. ## Top outdoor furniture brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Outer was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kettler did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | POLYWOOD | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Frontgate | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Neighbor | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Article | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Outer | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Pottery Barn | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Sunbrella | 7th | 3 of 3 | 0 of 2 | 3 of 5 | | Bunnings | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Mitre 10 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Freedom Furniture | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Keter | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hartman | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Kettler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about outdoor furniture brands - Asked ChatGPT "Which outdoor furniture brand should I buy?": 1. POLYWOOD, 2. Article, 3. Neighbor, 4. Pottery Barn, 5. Sunbrella - Asked ChatGPT "What are the best outdoor furniture brands?": 1. Neighbor, 2. POLYWOOD, 3. Outer, 4. Frontgate, 5. Article, 6. Pottery Barn, 7. Sunbrella - Asked ChatGPT "What's the best outdoor furniture brand for a backyard patio?": 1. POLYWOOD, 2. Outer, 3. Frontgate, 4. Pottery Barn, 5. Article, 6. Sunbrella - Searched Google, AI Overview "best outdoor furniture": 1. Frontgate, 2. POLYWOOD - Searched Google, AI Overview "outdoor dining set": 1. POLYWOOD Not named in any answer: Bunnings, Mitre 10, Freedom Furniture, Keter, Hartman and Kettler. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for outdoor furniture brands worldwide in September 2026? - Estimated monthly branded searches for Kettler worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. - Estimated monthly branded searches for Outer worldwide fell 15.2% over 12 measured months, from 3.3K to 2.8K in September 2026. ## Month by month | Month | Kettler estimated searches | Kettler Share of Search | Kettler rank | Outer estimated searches | Outer Share of Search | Outer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 33.1K | 0.38% | 10 | 3.3K | 0.04% | 12 | | Nov 2025 | 33.1K | 0.33% | 10 | 3.3K | 0.03% | 12 | | Dec 2025 | 33.1K | 0.31% | 10 | 1.5K | 0.01% | 12 | | Jan 2026 | 40.5K | 0.44% | 10 | 2K | 0.02% | 12 | | Feb 2026 | 33.1K | 0.44% | 10 | 2K | 0.03% | 13 | | Mar 2026 | 40.5K | 0.52% | 10 | 6K | 0.08% | 12 | | Apr 2026 | 40.5K | 0.54% | 11 | 7.3K | 0.1% | 12 | | May 2026 | 49.5K | 0.73% | 11 | 8K | 0.12% | 12 | | Jun 2026 | 40.5K | 0.62% | 11 | 4.5K | 0.07% | 13 | | Jul 2026 | 40.5K | 0.59% | 11 | 3.7K | 0.05% | 13 | | Aug 2026 | 33.1K | 0.47% | 11 | 4.5K | 0.06% | 12 | | Sep 2026 | 27.1K | 0.35% | 11 | 2.8K | 0.04% | 12 | ## How each brand is measured Brandwave collects information about searches that people make online using Kettler’s and Outer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kettler**: Measured on the search term “kettler”. - **Outer**: Measured on the search terms “outer furniture” and “outer outdoor furniture”, summed into one figure. - [Kettler profile](/demand/global-en/brands/kettler) - [Outer profile](/demand/global-en/brands/outer) - [All outdoor furniture brands worldwide](/demand/global-en/categories/outdoor-furniture-brands): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kettler or Outer more popular in search? In September 2026, Kettler had more branded searches than Outer among outdoor furniture brands worldwide. Kettler had about 27,100 branded searches, while Outer had 2,780. Kettler made up 0.35% of all outdoor furniture brand searches we track, and Outer accounted for 0.04%. ## Cite this page Brandwave. "Kettler vs Outer: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kettler-vs-outer This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kettler-vs-outer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.