--- title: "Keter vs Stanley: Which is searched more?" description: "Is Keter or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workbench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/keter-vs-stanley-tools" publisher: "Brandwave" --- # Keter vs Stanley: Which is searched more? Is Keter or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workbench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Keter and Stanley - **Competitive set**: Workbench brands - **Market**: Global - **Month measured**: Sep 2026 - **Keter Share of Search**: 5.5% - **Stanley Share of Search**: 0.92% ## Is Keter or Stanley more popular in search? - In September 2026, Keter had more branded searches than Stanley among workbench brands worldwide. Keter had about 1,900 branded searches, while Stanley had 320. Keter made up 5.5% of all workbench brand searches we track, and Stanley accounted for 0.92%. - Keter was ahead of Stanley in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Keter’s share of searches among workbench brands worldwide moved from 7.1% to 5.5%, and its estimated monthly branded searches moved from 2.4K to 1.9K. - Across the 12 months ending September 2026, Stanley’s share of searches among workbench brands worldwide moved from 1.2% to 0.92%, and its estimated monthly branded searches moved from 390 to 320. ## Top workbench brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, neither Keter nor Stanley showed up in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Husky | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Gladiator | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Seville Classics | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | WEN | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Sjöbergs | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | WORX | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Kobalt | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Keter | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Black+Decker | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sealey | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Stanley | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about workbench brands - Asked ChatGPT "Which workbench brand should I buy?": 1. Husky, 2. Gladiator, 3. Seville Classics, 4. Sjöbergs - Asked ChatGPT "What are the best workbench brands?": 1. Husky, 2. Seville Classics, 3. WEN, 4. WORX, 5. Kobalt, 6. Gladiator, 7. Sjöbergs - Asked ChatGPT "What's the best workbench brand for a workshop?": 1. Husky, 2. Gladiator, 3. Sjöbergs, 4. WEN - Searched Google, AI Overview "workbench for garage": named none of the brands we track Not named in any answer: Keter, Black+Decker, Sealey and Stanley. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for workbench brands worldwide in September 2026? - Keter’s share of searches among workbench brands worldwide has lost ground for 3 months in a row, from 7.5% to 5.5% in September 2026. - In September 2026, Stanley rose from 11th to 10th among workbench brands worldwide. ## Month by month | Month | Keter estimated searches | Keter Share of Search | Keter rank | Stanley estimated searches | Stanley Share of Search | Stanley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.4K | 7.1% | 4 | 390 | 1.2% | 10 | | Nov 2025 | 2.4K | 5.4% | 4 | 480 | 1.1% | 10 | | Dec 2025 | 2.4K | 5% | 4 | 480 | 1% | 10 | | Jan 2026 | 1.9K | 4.6% | 5 | 320 | 0.77% | 11 | | Feb 2026 | 1.9K | 4.9% | 4 | 260 | 0.67% | 10 | | Mar 2026 | 2.9K | 8% | 4 | 320 | 0.88% | 11 | | Apr 2026 | 2.9K | 8.3% | 4 | 320 | 0.91% | 11 | | May 2026 | 2.9K | 7.8% | 4 | 320 | 0.86% | 10 | | Jun 2026 | 2.9K | 7.5% | 4 | 320 | 0.82% | 11 | | Jul 2026 | 2.4K | 6.3% | 4 | 260 | 0.68% | 11 | | Aug 2026 | 2.4K | 5.8% | 4 | 320 | 0.78% | 11 | | Sep 2026 | 1.9K | 5.5% | 4 | 320 | 0.92% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using Keter’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Keter**: Measured on the search term “keter workbench”. - **Stanley**: Measured on the search term “stanley workbench”. - [Keter profile](/demand/global-en/brands/keter) - [Stanley profile](/demand/global-en/brands/stanley-tools) - [All workbench brands worldwide](/demand/global-en/categories/workbench-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Keter or Stanley more popular in search? In September 2026, Keter had more branded searches than Stanley among workbench brands worldwide. Keter had about 1,900 branded searches, while Stanley had 320. Keter made up 5.5% of all workbench brand searches we track, and Stanley accounted for 0.92%. ## Cite this page Brandwave. "Keter vs Stanley: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/keter-vs-stanley-tools This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/keter-vs-stanley-tools. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.