---
title: "Keter vs Shire: Which is more popular by branded search?"
description: "Which is more popular in search, Keter or Shire? Compare estimated monthly branded-search demand and Share of Search inside the Log store brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/keter-vs-shire"
publisher: "Brandwave"
---

# Keter vs Shire: Which is more popular by branded search?

Which is more popular in search, Keter or Shire? Compare estimated monthly branded-search demand and Share of Search inside the Log store brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Keter and Shire
- **Competitive set**: Log store brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Keter Share of Search**: 36.3%
- **Shire Share of Search**: 44.3%

## Which is more popular in search, Keter or Shire?

- In August 2026, Shire had more branded searches than Keter among log store brands worldwide. Shire was estimated to have 90.5K branded searches compared to Keter’s 74K, and held a 44.3% Share of Search versus Keter’s 36.3%.
- The lead changed hands 2 times in the 11 months ending August 2026: Keter took it in April 2026, Shire took it in July 2026.
- Across the 11 months ending August 2026, Keter’s estimated Share of Search among log store brands worldwide moved from 34.7% to 36.3%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 11 months ending August 2026, Shire’s estimated Share of Search among log store brands worldwide moved from 51.9% to 44.3%, and its estimated monthly branded searches held steady at 90.5K.

## How did search popularity change for log store brands worldwide in August 2026?

- In August 2026, Shire lost estimated Share of Search among log store brands worldwide, from 44.9% to 44.3%.
- Keter’s estimated Share of Search among log store brands worldwide has lost ground for 3 months in a row, from 45% to 36.3% in August 2026.

## Month by month

| Month | Keter estimated searches | Keter Share of Search | Keter rank | Shire estimated searches | Shire Share of Search | Shire rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 34.7% | 2 | 90.5K | 51.9% | 1 |
| Nov 2025 | 60.5K | 34.5% | 2 | 90.5K | 51.7% | 1 |
| Dec 2025 | 49.5K | 31% | 2 | 90.5K | 56.7% | 1 |
| Jan 2026 | 60.5K | 33.4% | 2 | 90.5K | 50% | 1 |
| Feb 2026 | 60.5K | 37.1% | 2 | 74K | 45.4% | 1 |
| Mar 2026 | 90.5K | 41.7% | 1 | 90.5K | 41.7% | 2 |
| Apr 2026 | 110K | 46.6% | 1 | 90.5K | 38.3% | 2 |
| May 2026 | 110K | 45% | 1 | 90.5K | 37.1% | 2 |
| Jun 2026 | 90.5K | 43.7% | 1 | 74K | 35.8% | 2 |
| Jul 2026 | 74K | 36.7% | 2 | 90.5K | 44.9% | 1 |
| Aug 2026 | 74K | 36.3% | 2 | 90.5K | 44.3% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Keter’s and Shire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Keter**: Measured on the search term “keter”.
- **Shire**: Measured on the search term “shire”.

- [Keter profile](/demand/global-en/brands/keter)
- [Shire profile](/demand/global-en/brands/shire)
- [All log store brands worldwide](/demand/global-en/categories/log-store-brands): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Keter or Shire?

In August 2026, Shire had more branded searches than Keter among log store brands worldwide. Shire was estimated to have 90.5K branded searches compared to Keter’s 74K, and held a 44.3% Share of Search versus Keter’s 36.3%.

## Cite this page

Brandwave. "Keter vs Shire: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/keter-vs-shire

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/keter-vs-shire. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.