---
title: "Keter vs Muji: Which is more popular by branded search?"
description: "Which is more popular in search, Keter or Muji? Compare estimated monthly branded-search demand and Share of Search inside the Storage baskets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/keter-vs-muji"
publisher: "Brandwave"
---

# Keter vs Muji: Which is more popular by branded search?

Which is more popular in search, Keter or Muji? Compare estimated monthly branded-search demand and Share of Search inside the Storage baskets set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Keter and Muji
- **Competitive set**: Storage baskets
- **Market**: Global
- **Month measured**: Aug 2026
- **Keter Share of Search**: 26.8%
- **Muji Share of Search**: 8%

## Which is more popular in search, Keter or Muji?

- In August 2026, Keter had more branded searches than Muji among storage baskets worldwide. Keter was estimated to have 74K branded searches compared to Muji’s 22.2K, and held a 26.8% Share of Search versus Muji’s 8%.
- Keter was ahead of Muji in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Keter’s estimated Share of Search among storage baskets worldwide moved from 28.3% to 26.8%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 11 months ending August 2026, Muji’s estimated Share of Search among storage baskets worldwide moved from 8.5% to 8%, and its estimated monthly branded searches moved from 18.1K to 22.2K.

## How did search popularity change for storage baskets worldwide in August 2026?

- In August 2026, Curver overtook Muji to rank 3rd among storage baskets worldwide, at 8%.
- In August 2026, Keter lost estimated Share of Search among storage baskets worldwide, from 30% to 26.8%.
- In August 2026, Muji lost estimated Share of Search among storage baskets worldwide, from 9% to 8%.

## Month by month

| Month | Keter estimated searches | Keter Share of Search | Keter rank | Muji estimated searches | Muji Share of Search | Muji rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 60.5K | 28.3% | 2 | 18.1K | 8.5% | 5 |
| Nov 2025 | 60.5K | 25.5% | 2 | 22.2K | 9.4% | 5 |
| Dec 2025 | 49.5K | 24.4% | 2 | 22.2K | 10.9% | 4 |
| Jan 2026 | 60.5K | 25.5% | 2 | 22.2K | 9.3% | 5 |
| Feb 2026 | 60.5K | 26.9% | 2 | 18.1K | 8% | 5 |
| Mar 2026 | 90.5K | 30.4% | 2 | 27.1K | 9.1% | 3 |
| Apr 2026 | 110K | 38.9% | 2 | 22.2K | 7.8% | 4 |
| May 2026 | 110K | 35.7% | 2 | 22.2K | 7.2% | 4 |
| Jun 2026 | 90.5K | 37% | 2 | 18.1K | 7.4% | 5 |
| Jul 2026 | 74K | 30% | 2 | 22.2K | 9% | 4 |
| Aug 2026 | 74K | 26.8% | 2 | 22.2K | 8% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Keter’s and Muji’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Keter**: Measured on the search term “keter”.
- **Muji**: Measured on the search term “muji store”.

- [Keter profile](/demand/global-en/brands/keter)
- [Muji profile](/demand/global-en/brands/muji)
- [All storage baskets worldwide](/demand/global-en/categories/storage-baskets): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Keter or Muji?

In August 2026, Keter had more branded searches than Muji among storage baskets worldwide. Keter was estimated to have 74K branded searches compared to Muji’s 22.2K, and held a 26.8% Share of Search versus Muji’s 8%.

## Cite this page

Brandwave. "Keter vs Muji: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/keter-vs-muji

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/keter-vs-muji. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.