--- title: "Keter vs Kobalt: Which is searched more?" description: "Is Keter or Kobalt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workbench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/keter-vs-kobalt" publisher: "Brandwave" --- # Keter vs Kobalt: Which is searched more? Is Keter or Kobalt more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Workbench brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Keter and Kobalt - **Competitive set**: Workbench brands - **Market**: Global - **Month measured**: Sep 2026 - **Keter Share of Search**: 16.7% - **Kobalt Share of Search**: 20.5% ## Is Keter or Kobalt more popular in search? - In September 2026, Kobalt had more branded searches than Keter among workbench brands worldwide. Kobalt had about 90,500 branded searches, while Keter had 74,000. Kobalt made up 20.5% of all workbench brand searches we track, and Keter accounted for 16.7%. - The lead changed hands 2 times in the 12 months ending September 2026: Keter took it in April 2026, Kobalt took it in August 2026. - Across the 12 months ending September 2026, Keter’s share of searches among workbench brands worldwide moved from 13.1% to 16.7%, and its estimated monthly branded searches moved from 60.5K to 74K. - Across the 12 months ending September 2026, Kobalt’s share of searches among workbench brands worldwide moved from 19.5% to 20.5%, and its estimated monthly branded searches held steady at 90.5K. ## Top workbench brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Kobalt was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Keter did not appear in any of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Husky | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Gladiator | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Seville Classics | 3rd | 2 of 3 | 0 of 1 | 2 of 4 | | WEN | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Sjöbergs | 5th | 3 of 3 | 0 of 1 | 3 of 4 | | WORX | 6th | 1 of 3 | 0 of 1 | 1 of 4 | | Kobalt | 7th | 1 of 3 | 0 of 1 | 1 of 4 | | Black+Decker | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Keter | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Sealey | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Stanley | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about workbench brands - Asked ChatGPT "Which workbench brand should I buy?": 1. Husky, 2. Gladiator, 3. Seville Classics, 4. Sjöbergs - Asked ChatGPT "What are the best workbench brands?": 1. Husky, 2. Seville Classics, 3. WEN, 4. WORX, 5. Kobalt, 6. Gladiator, 7. Sjöbergs - Asked ChatGPT "What's the best workbench brand for a workshop?": 1. Husky, 2. Gladiator, 3. Sjöbergs, 4. WEN - Searched Google, AI Overview "workbench for garage": named none of the brands we track Not named in any answer: Black+Decker, Keter, Sealey and Stanley. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for workbench brands worldwide in September 2026? - Kobalt’s share of searches among workbench brands worldwide has gained ground for 3 months in a row, from 15.6% to 20.5% in September 2026. - Estimated monthly branded searches for Keter worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026. ## Month by month | Month | Keter estimated searches | Keter Share of Search | Keter rank | Kobalt estimated searches | Kobalt Share of Search | Kobalt rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 60.5K | 13.1% | 3 | 90.5K | 19.5% | 2 | | Nov 2025 | 60.5K | 11.8% | 3 | 110K | 21.5% | 2 | | Dec 2025 | 49.5K | 10.5% | 3 | 110K | 23.4% | 2 | | Jan 2026 | 60.5K | 13.8% | 3 | 90.5K | 20.7% | 2 | | Feb 2026 | 60.5K | 15.3% | 3 | 74K | 18.7% | 2 | | Mar 2026 | 90.5K | 19.2% | 2 | 90.5K | 19.2% | 3 | | Apr 2026 | 110K | 22.2% | 2 | 90.5K | 18.3% | 3 | | May 2026 | 110K | 20.3% | 2 | 90.5K | 16.7% | 3 | | Jun 2026 | 90.5K | 19% | 2 | 74K | 15.6% | 3 | | Jul 2026 | 74K | 17.2% | 2 | 74K | 17.2% | 3 | | Aug 2026 | 74K | 16.7% | 3 | 90.5K | 20.4% | 2 | | Sep 2026 | 74K | 16.7% | 3 | 90.5K | 20.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Keter’s and Kobalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Keter**: Measured on the search term “keter”. - **Kobalt**: Measured on the search term “kobalt”. - [Keter profile](/demand/global-en/brands/keter) - [Kobalt profile](/demand/global-en/brands/kobalt) - [All workbench brands worldwide](/demand/global-en/categories/workbench-brands): The set both shares are measured inside, 11 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Keter or Kobalt more popular in search? In September 2026, Kobalt had more branded searches than Keter among workbench brands worldwide. Kobalt had about 90,500 branded searches, while Keter had 74,000. Kobalt made up 20.5% of all workbench brand searches we track, and Keter accounted for 16.7%. ## Cite this page Brandwave. "Keter vs Kobalt: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/keter-vs-kobalt This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/keter-vs-kobalt. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.