---
title: "Kérastase vs Olaplex: Which is more popular by branded search?"
description: "Which is more popular in search, Kérastase or Olaplex? Compare estimated monthly branded-search demand and Share of Search inside the Hair mask brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kerastase-vs-olaplex"
publisher: "Brandwave"
---

# Kérastase vs Olaplex: Which is more popular by branded search?

Which is more popular in search, Kérastase or Olaplex? Compare estimated monthly branded-search demand and Share of Search inside the Hair mask brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kérastase and Olaplex
- **Competitive set**: Hair mask brands
- **Market**: Global
- **Month measured**: Aug 2026
- **Kérastase Share of Search**: 58.4%
- **Olaplex Share of Search**: 17.6%

## Which is more popular in search, Kérastase or Olaplex?

- In August 2026, Kérastase had more branded searches than Olaplex among hair mask brands worldwide. Kérastase was estimated to have 1.8M branded searches compared to Olaplex’s 550K, and held a 58.4% Share of Search versus Olaplex’s 17.6%.
- Kérastase was ahead of Olaplex in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kérastase’s estimated Share of Search among hair mask brands worldwide moved from 51.3% to 58.4%, and its estimated monthly branded searches moved from 1.5M to 1.8M.
- Across the 11 months ending August 2026, Olaplex’s estimated Share of Search among hair mask brands worldwide moved from 23% to 17.6%, and its estimated monthly branded searches moved from 673K to 550K.

## How did search popularity change for hair mask brands worldwide in August 2026?

- In August 2026, Kérastase lost estimated Share of Search among hair mask brands worldwide, from 60% to 58.4%.
- Olaplex’s estimated Share of Search among hair mask brands worldwide has lost ground for 3 months in a row, from 22.3% to 17.6% in August 2026.

## Month by month

| Month | Kérastase estimated searches | Kérastase Share of Search | Kérastase rank | Olaplex estimated searches | Olaplex Share of Search | Olaplex rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 51.3% | 1 | 673K | 23% | 2 |
| Nov 2025 | 2.2M | 56.3% | 1 | 823K | 20.7% | 2 |
| Dec 2025 | 1.8M | 51.2% | 1 | 823K | 23% | 2 |
| Jan 2026 | 1.8M | 55.1% | 1 | 673K | 20.3% | 2 |
| Feb 2026 | 1.5M | 55.2% | 1 | 550K | 20.2% | 2 |
| Mar 2026 | 1.8M | 55.1% | 1 | 673K | 20.3% | 2 |
| Apr 2026 | 1.5M | 52.8% | 1 | 673K | 23.7% | 2 |
| May 2026 | 1.5M | 49.6% | 1 | 673K | 22.3% | 2 |
| Jun 2026 | 1.5M | 55.2% | 1 | 550K | 20.2% | 2 |
| Jul 2026 | 1.8M | 60% | 1 | 550K | 18% | 2 |
| Aug 2026 | 1.8M | 58.4% | 1 | 550K | 17.6% | 2 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kérastase’s and Olaplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kérastase**: Measured on the search term “kerastase”.
- **Olaplex**: Measured on the search term “olaplex”.

- [Kérastase profile](/demand/global-en/brands/kerastase)
- [Olaplex profile](/demand/global-en/brands/olaplex)
- [All hair mask brands worldwide](/demand/global-en/categories/hair-mask-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kérastase or Olaplex?

In August 2026, Kérastase had more branded searches than Olaplex among hair mask brands worldwide. Kérastase was estimated to have 1.8M branded searches compared to Olaplex’s 550K, and held a 58.4% Share of Search versus Olaplex’s 17.6%.

## Cite this page

Brandwave. "Kérastase vs Olaplex: Which is more popular by branded search?". https://gobrandwave.com/demand/global-en/compare/kerastase-vs-olaplex

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kerastase-vs-olaplex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.