--- title: "Kérastase vs Living Proof: Which is more popular?" description: "Is Kérastase or Living Proof more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heat protectant brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kerastase-vs-living-proof" publisher: "Brandwave" --- # Kérastase vs Living Proof: Which is more popular? Is Kérastase or Living Proof more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Heat protectant brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kérastase and Living Proof - **Competitive set**: Heat protectant brands - **Market**: Global - **Month measured**: Oct 2026 - **Kérastase Share of Search**: 14.5% - **Living Proof Share of Search**: 7.9% ## Is Kérastase or Living Proof more popular in search? - In October 2026, Kérastase had more branded searches than Living Proof among heat protectant brands worldwide. Kérastase had about 12,100 branded searches, while Living Proof had 6,600. Kérastase made up 14.5% of all heat protectant brand searches we track, and Living Proof accounted for 7.9%. - Kérastase was ahead of Living Proof in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Kérastase’s share of searches among heat protectant brands worldwide moved from 11.7% to 14.5%, and its estimated monthly branded searches moved from 9.9K to 12.1K. - Across the 12 months ending October 2026, Living Proof’s share of searches among heat protectant brands worldwide moved from 9.6% to 7.9%, and its estimated monthly branded searches moved from 8.1K to 6.6K. ## Top heat protectant brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, neither Kérastase nor Living Proof showed up in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ghd | 1st | 2 of 3 | 0 of 2 | 2 of 5 | | TRESemmé | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Olaplex | 2nd | 0 of 3 | 1 of 2 | 1 of 5 | | Color Wow | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | CHI | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Moroccanoil | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Kérastase | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Living Proof | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bed Head | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Not Your Mother's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about heat protectant brands - Asked ChatGPT "Which heat protectant should I use?": 1. Moroccanoil - Asked ChatGPT "What are the best heat protectant sprays?": 1. ghd, 2. Color Wow, 3. TRESemmé, 4. Moroccanoil - Asked ChatGPT "What's the best heat protectant for straightening hair?": 1. ghd, 2. CHI, 3. Moroccanoil - Searched Google, AI Overview "heat protectant": 1. TRESemmé - Searched Google, AI Overview "best heat protectant": 1. Olaplex, 2. TRESemmé Not named in any answer: Kérastase, Living Proof, Bed Head and Not Your Mother's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for heat protectant brands worldwide in October 2026? - In October 2026, TRESemmé overtook Kérastase to rank 2nd among heat protectant brands worldwide, with 17.7% of the searches. - In October 2026, Kérastase lost share of searches among heat protectant brands worldwide, from 15.4% to 14.5%. - In October 2026, Living Proof rose from 6th to 5th among heat protectant brands worldwide. ## How has branded search for Kérastase and Living Proof changed worldwide over the last 12 months? | Month | Kérastase estimated searches | Kérastase Share of Search | Kérastase rank | Living Proof estimated searches | Living Proof Share of Search | Living Proof rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 9.9K | 11.7% | 4 | 8.1K | 9.6% | 6 | | Dec 2025 | 9.9K | 11.4% | 4 | 8.1K | 9.3% | 6 | | Jan 2026 | 9.9K | 12.8% | 4 | 8.1K | 10.5% | 5 | | Feb 2026 | 8.1K | 12.6% | 4 | 6.6K | 10.3% | 5 | | Mar 2026 | 9.9K | 14.6% | 3 | 6.6K | 9.7% | 5 | | Apr 2026 | 8.1K | 13% | 4 | 6.6K | 10.6% | 5 | | May 2026 | 8.1K | 14.9% | 4 | 4.4K | 8.1% | 6 | | Jun 2026 | 8.1K | 16.2% | 3 | 4.4K | 8.8% | 6 | | Jul 2026 | 9.9K | 17.8% | 2 | 4.4K | 7.9% | 6 | | Aug 2026 | 9.9K | 15.6% | 3 | 5.4K | 8.5% | 5 | | Sep 2026 | 9.9K | 15.4% | 2 | 5.4K | 8.4% | 6 | | Oct 2026 | 12.1K | 14.5% | 3 | 6.6K | 7.9% | 5 | ## How are Kérastase’s and Living Proof’s branded searches counted? Brandwave collects information about searches that people make online using Kérastase’s and Living Proof’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kérastase**: Measured on the search term “kerastase heat protectant”. - **Living Proof**: Measured on the search term “living proof heat protectant”. - [Kérastase profile](/demand/global-en/brands/kerastase) - [Living Proof profile](/demand/global-en/brands/living-proof) - [All heat protectant brands worldwide](/demand/global-en/categories/heat-protectant-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kérastase or Living Proof more popular in search? In October 2026, Kérastase had more branded searches than Living Proof among heat protectant brands worldwide. Kérastase had about 12,100 branded searches, while Living Proof had 6,600. Kérastase made up 14.5% of all heat protectant brand searches we track, and Living Proof accounted for 7.9%. ## Cite this page Brandwave. "Kérastase vs Living Proof: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/kerastase-vs-living-proof This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kerastase-vs-living-proof. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.