---
title: "Kérastase vs Kevin.Murphy: Which is searched more?"
description: "Which is more popular in search, Kérastase or Kevin.Murphy? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kerastase-vs-kevin-murphy"
publisher: "Brandwave"
---

# Kérastase vs Kevin.Murphy: Which is searched more?

Which is more popular in search, Kérastase or Kevin.Murphy? Compare estimated monthly branded-search demand and Share of Search inside the Professional haircare and styling brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kérastase and Kevin.Murphy
- **Competitive set**: Professional haircare and styling brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kérastase Share of Search**: 49%
- **Kevin.Murphy Share of Search**: 3.6%

## Which is more popular in search, Kérastase or Kevin.Murphy?

- In September 2026, Kérastase had more branded searches than Kevin.Murphy among professional haircare and styling brands worldwide. Kérastase was estimated to have 1.8M branded searches compared to Kevin.Murphy’s 135K, and held a 49% Share of Search versus Kevin.Murphy’s 3.6%.
- Kérastase was ahead of Kevin.Murphy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kérastase’s estimated Share of Search among professional haircare and styling brands worldwide moved from 40.3% to 49%, and its estimated monthly branded searches moved from 1.5M to 1.8M.
- Across the 12 months ending September 2026, Kevin.Murphy’s estimated Share of Search among professional haircare and styling brands worldwide moved from 4.4% to 3.6%, and its estimated monthly branded searches moved from 165K to 135K.

## How did search popularity change for professional haircare and styling brands worldwide in September 2026?

- Estimated monthly branded searches for Kérastase worldwide rose 22% over 12 measured months, from 1.5M to 1.8M in September 2026.
- Estimated monthly branded searches for Kevin.Murphy worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.

## Month by month

| Month | Kérastase estimated searches | Kérastase Share of Search | Kérastase rank | Kevin.Murphy estimated searches | Kevin.Murphy Share of Search | Kevin.Murphy rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5M | 40.3% | 1 | 165K | 4.4% | 6 |
| Nov 2025 | 2.2M | 42.2% | 1 | 201K | 3.8% | 6 |
| Dec 2025 | 1.8M | 40.5% | 1 | 165K | 3.7% | 6 |
| Jan 2026 | 1.8M | 45.3% | 1 | 165K | 4.1% | 6 |
| Feb 2026 | 1.5M | 44.2% | 1 | 135K | 4% | 6 |
| Mar 2026 | 1.8M | 45.5% | 1 | 165K | 4.1% | 6 |
| Apr 2026 | 1.5M | 43.2% | 1 | 165K | 4.8% | 6 |
| May 2026 | 1.5M | 41.5% | 1 | 135K | 3.7% | 6 |
| Jun 2026 | 1.5M | 45.3% | 1 | 135K | 4.1% | 6 |
| Jul 2026 | 1.8M | 49.1% | 1 | 135K | 3.6% | 6 |
| Aug 2026 | 1.8M | 49% | 1 | 135K | 3.6% | 6 |
| Sep 2026 | 1.8M | 49% | 1 | 135K | 3.6% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kérastase’s and Kevin.Murphy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kérastase**: Measured on the search term “kerastase”.
- **Kevin.Murphy**: Measured on the search term “kevin murphy”.

- [Kérastase profile](/demand/global-en/brands/kerastase)
- [Kevin.Murphy profile](/demand/global-en/brands/kevin-murphy)
- [All professional haircare and styling brands worldwide](/demand/global-en/categories/professional-haircare-brands): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kérastase or Kevin.Murphy?

In September 2026, Kérastase had more branded searches than Kevin.Murphy among professional haircare and styling brands worldwide. Kérastase was estimated to have 1.8M branded searches compared to Kevin.Murphy’s 135K, and held a 49% Share of Search versus Kevin.Murphy’s 3.6%.

## Cite this page

Brandwave. "Kérastase vs Kevin.Murphy: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kerastase-vs-kevin-murphy

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kerastase-vs-kevin-murphy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.