---
title: "Kenwood vs Tefal: Which is searched more?"
description: "Which is more popular in search, Kenwood or Tefal? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kenwood-vs-tefal"
publisher: "Brandwave"
---

# Kenwood vs Tefal: Which is searched more?

Which is more popular in search, Kenwood or Tefal? Compare estimated monthly branded-search demand and Share of Search inside the Small kitchen appliance brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kenwood and Tefal
- **Competitive set**: Small kitchen appliance brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Kenwood Share of Search**: 7.3%
- **Tefal Share of Search**: 10.3%

## Which is more popular in search, Kenwood or Tefal?

- In September 2026, Tefal had more branded searches than Kenwood among small kitchen appliance brands worldwide. Tefal was estimated to have 560K branded searches compared to Kenwood’s 394K, and held a 10.3% Share of Search versus Kenwood’s 7.3%.
- The lead changed hands 4 times in the 12 months ending September 2026: Kenwood took it in April 2026, Tefal took it in May 2026, Kenwood took it in July 2026, Tefal took it in August 2026.
- Across the 12 months ending September 2026, Kenwood’s estimated Share of Search among small kitchen appliance brands worldwide moved from 9% to 7.3%, and its estimated monthly branded searches moved from 557K to 394K.
- Across the 12 months ending September 2026, Tefal’s estimated Share of Search among small kitchen appliance brands worldwide moved from 9.5% to 10.3%, and its estimated monthly branded searches moved from 585K to 560K.

## How did search popularity change for small kitchen appliance brands worldwide in September 2026?

- In September 2026, Tefal gained estimated Share of Search among small kitchen appliance brands worldwide, from 9.7% to 10.3%.
- In September 2026, Kenwood lost estimated Share of Search among small kitchen appliance brands worldwide, from 8% to 7.3%.

## Month by month

| Month | Kenwood estimated searches | Kenwood Share of Search | Kenwood rank | Tefal estimated searches | Tefal Share of Search | Tefal rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 557K | 9% | 5 | 585K | 9.5% | 4 |
| Nov 2025 | 678K | 7.8% | 5 | 918K | 10.5% | 4 |
| Dec 2025 | 584K | 6.9% | 5 | 734K | 8.7% | 4 |
| Jan 2026 | 476K | 7.4% | 5 | 715K | 11.2% | 4 |
| Feb 2026 | 467K | 8.3% | 5 | 571K | 10.2% | 4 |
| Mar 2026 | 566K | 9.8% | 5 | 571K | 9.9% | 4 |
| Apr 2026 | 478K | 9.2% | 4 | 467K | 9% | 5 |
| May 2026 | 455K | 9.2% | 5 | 549K | 11.1% | 4 |
| Jun 2026 | 394K | 8.2% | 5 | 458K | 9.6% | 4 |
| Jul 2026 | 394K | 9% | 4 | 391K | 9% | 5 |
| Aug 2026 | 394K | 8% | 5 | 478K | 9.7% | 4 |
| Sep 2026 | 394K | 7.3% | 5 | 560K | 10.3% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Kenwood’s and Tefal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kenwood**: Measured on the search terms “kenwood”, “kenwood foodprocessor”, “kenwood mixer” and “kenwood truck”, summed into one figure.
- **Tefal**: Measured on the search terms “tefal”, “tefal air fryer” and “tefal ingenio”, summed into one figure.

- [Kenwood profile](/demand/global-en/brands/kenwood)
- [Tefal profile](/demand/global-en/brands/tefal)
- [All small kitchen appliance brands worldwide](/demand/global-en/categories/kitchen-appliance-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kenwood or Tefal?

In September 2026, Tefal had more branded searches than Kenwood among small kitchen appliance brands worldwide. Tefal was estimated to have 560K branded searches compared to Kenwood’s 394K, and held a 10.3% Share of Search versus Kenwood’s 7.3%.

## Cite this page

Brandwave. "Kenwood vs Tefal: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kenwood-vs-tefal

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kenwood-vs-tefal. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.