---
title: "Kelly Services vs Randstad: Which is searched more?"
description: "Which is more popular in search, Kelly Services or Randstad? Compare estimated monthly branded-search demand and Share of Search inside the Staffing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kelly-services-vs-randstad"
publisher: "Brandwave"
---

# Kelly Services vs Randstad: Which is searched more?

Which is more popular in search, Kelly Services or Randstad? Compare estimated monthly branded-search demand and Share of Search inside the Staffing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kelly Services and Randstad
- **Competitive set**: Staffing agencies
- **Market**: Global
- **Month measured**: Aug 2026
- **Kelly Services Share of Search**: 8.5%
- **Randstad Share of Search**: 41.6%

## Which is more popular in search, Kelly Services or Randstad?

- In August 2026, Randstad had more branded searches than Kelly Services among staffing agencies worldwide. Randstad was estimated to have 1.2M branded searches compared to Kelly Services’ 250K, and held a 41.6% Share of Search versus Kelly Services’ 8.5%.
- Randstad was ahead of Kelly Services in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kelly Services’ estimated Share of Search among staffing agencies worldwide moved from 5.4% to 8.5%, and its estimated monthly branded searches moved from 203K to 250K.
- Across the 11 months ending August 2026, Randstad’s estimated Share of Search among staffing agencies worldwide moved from 39.8% to 41.6%, and its estimated monthly branded searches moved from 1.5M to 1.2M.

## How did search popularity change for staffing agencies worldwide in August 2026?

- In August 2026, Randstad overtook Adecco to take the highest estimated Share of Search among staffing agencies worldwide, at 41.6%.
- In August 2026, Kelly Services overtook Hays to rank 3rd among staffing agencies worldwide, at 8.5%.

## Month by month

| Month | Kelly Services estimated searches | Kelly Services Share of Search | Kelly Services rank | Randstad estimated searches | Randstad Share of Search | Randstad rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 203K | 5.4% | 5 | 1.5M | 39.8% | 2 |
| Nov 2025 | 166K | 5.4% | 5 | 1.2M | 39.8% | 2 |
| Dec 2025 | 167K | 6% | 4 | 1.2M | 44.1% | 1 |
| Jan 2026 | 205K | 5.5% | 4 | 1.5M | 40.3% | 2 |
| Feb 2026 | 169K | 5% | 5 | 1.5M | 44.8% | 1 |
| Mar 2026 | 169K | 4.6% | 5 | 1.5M | 41.3% | 2 |
| Apr 2026 | 169K | 5.1% | 5 | 1.5M | 44.8% | 1 |
| May 2026 | 169K | 5.1% | 5 | 1.5M | 45.4% | 1 |
| Jun 2026 | 169K | 5.1% | 5 | 1.5M | 45.4% | 1 |
| Jul 2026 | 168K | 5.5% | 5 | 1.2M | 39.8% | 2 |
| Aug 2026 | 250K | 8.5% | 3 | 1.2M | 41.6% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kelly Services’ and Randstad’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kelly Services**: Measured on the search terms “kelly services” and “kellyservices”, summed into one figure.
- **Randstad**: Measured on the search term “randstad”.

- [Kelly Services profile](/demand/global-en/brands/kelly-services)
- [Randstad profile](/demand/global-en/brands/randstad)
- [All staffing agencies worldwide](/demand/global-en/categories/staffing-agencies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kelly Services or Randstad?

In August 2026, Randstad had more branded searches than Kelly Services among staffing agencies worldwide. Randstad was estimated to have 1.2M branded searches compared to Kelly Services’ 250K, and held a 41.6% Share of Search versus Kelly Services’ 8.5%.

## Cite this page

Brandwave. "Kelly Services vs Randstad: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kelly-services-vs-randstad

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kelly-services-vs-randstad. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.