---
title: "Kelly Services vs Manpower: Which is searched more?"
description: "Which is more popular in search, Kelly Services or Manpower? Compare estimated monthly branded-search demand and Share of Search inside the Staffing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/kelly-services-vs-manpower"
publisher: "Brandwave"
---

# Kelly Services vs Manpower: Which is searched more?

Which is more popular in search, Kelly Services or Manpower? Compare estimated monthly branded-search demand and Share of Search inside the Staffing agencies set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Kelly Services and Manpower
- **Competitive set**: Staffing agencies
- **Market**: Global
- **Month measured**: Aug 2026
- **Kelly Services Share of Search**: 8.5%
- **Manpower Share of Search**: 0.5%

## Which is more popular in search, Kelly Services or Manpower?

- In August 2026, Kelly Services had more branded searches than Manpower among staffing agencies worldwide. Kelly Services was estimated to have 250K branded searches compared to Manpower’s 14.8K, and held an 8.5% Share of Search versus Manpower’s 0.5%.
- Kelly Services was ahead of Manpower in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kelly Services’ estimated Share of Search among staffing agencies worldwide moved from 5.4% to 8.5%, and its estimated monthly branded searches moved from 203K to 250K.
- Across the 11 months ending August 2026, Manpower’s estimated Share of Search among staffing agencies worldwide moved from 0.39% to 0.5%, and its estimated monthly branded searches held steady at 14.8K.

## How did search popularity change for staffing agencies worldwide in August 2026?

- In August 2026, Kelly Services overtook Hays to rank 3rd among staffing agencies worldwide, at 8.5%.

## Month by month

| Month | Kelly Services estimated searches | Kelly Services Share of Search | Kelly Services rank | Manpower estimated searches | Manpower Share of Search | Manpower rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 203K | 5.4% | 5 | 14.8K | 0.39% | 6 |
| Nov 2025 | 166K | 5.4% | 5 | 12.1K | 0.39% | 6 |
| Dec 2025 | 167K | 6% | 4 | 12.1K | 0.44% | 6 |
| Jan 2026 | 205K | 5.5% | 4 | 14.8K | 0.4% | 6 |
| Feb 2026 | 169K | 5% | 5 | 14.8K | 0.44% | 6 |
| Mar 2026 | 169K | 4.6% | 5 | 14.8K | 0.41% | 6 |
| Apr 2026 | 169K | 5.1% | 5 | 14.8K | 0.44% | 6 |
| May 2026 | 169K | 5.1% | 5 | 12.1K | 0.37% | 6 |
| Jun 2026 | 169K | 5.1% | 5 | 12.1K | 0.37% | 6 |
| Jul 2026 | 168K | 5.5% | 5 | 9.9K | 0.32% | 6 |
| Aug 2026 | 250K | 8.5% | 3 | 14.8K | 0.5% | 6 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Kelly Services’ and Manpower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Kelly Services**: Measured on the search terms “kelly services” and “kellyservices”, summed into one figure.
- **Manpower**: Measured on the search term “manpower staffing”.

- [Kelly Services profile](/demand/global-en/brands/kelly-services)
- [Manpower profile](/demand/global-en/brands/manpower)
- [All staffing agencies worldwide](/demand/global-en/categories/staffing-agencies): The set both shares are measured inside, 6 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Kelly Services or Manpower?

In August 2026, Kelly Services had more branded searches than Manpower among staffing agencies worldwide. Kelly Services was estimated to have 250K branded searches compared to Manpower’s 14.8K, and held an 8.5% Share of Search versus Manpower’s 0.5%.

## Cite this page

Brandwave. "Kelly Services vs Manpower: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/kelly-services-vs-manpower

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kelly-services-vs-manpower. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.