--- title: "Kellogg's vs Magic Spoon: Which is more popular?" description: "Is Kellogg's or Magic Spoon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Protein cereal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/kelloggs-vs-magic-spoon" publisher: "Brandwave" --- # Kellogg's vs Magic Spoon: Which is more popular? Is Kellogg's or Magic Spoon more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Protein cereal brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Kellogg's and Magic Spoon - **Competitive set**: Protein cereal brands - **Market**: Global - **Month measured**: Oct 2026 - **Kellogg's Share of Search**: 2.4% - **Magic Spoon Share of Search**: 22.6% ## Is Kellogg's or Magic Spoon more popular in search? - In October 2026, Magic Spoon had more branded searches than Kellogg's among protein cereal brands worldwide. Magic Spoon had about 27,100 branded searches, while Kellogg's had 2,900. Magic Spoon made up 22.6% of all protein cereal brand searches we track, and Kellogg's accounted for 2.4%. - Magic Spoon was ahead of Kellogg's in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Kellogg's’ share of searches among protein cereal brands worldwide held steady at 2.4%, and its estimated monthly branded searches held steady at 2.9K. - Across the 12 months ending October 2026, Magic Spoon’s share of searches among protein cereal brands worldwide moved from 27.4% to 22.6%, and its estimated monthly branded searches moved from 33.1K to 27.1K. ## Top protein cereal brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Magic Spoon appeared in all five answers. Kellogg's did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Magic Spoon | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Catalina Crunch | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Premier Protein | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Ghost | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Three Wishes | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Kellogg's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about protein cereal brands - Asked ChatGPT "Which protein cereal should I buy?": 1. Catalina Crunch, 2. Magic Spoon - Asked ChatGPT "What are the best protein cereals?": 1. Premier Protein, 2. Magic Spoon, 3. Catalina Crunch - Asked ChatGPT "What's the best protein cereal for a low-sugar breakfast?": 1. Magic Spoon, 2. Catalina Crunch, 3. Three Wishes - Searched Google, AI Overview "high protein cereal": 1. Magic Spoon, 2. Catalina Crunch, 3. Premier Protein - Searched Google, AI Overview "protein cereal": 1. Premier Protein, 2. Ghost, 3. Magic Spoon, 4. Catalina Crunch, 5. Three Wishes Not named in any answer: Kellogg's. Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026. ## How did search popularity change for protein cereal brands worldwide in October 2026? - In October 2026, Magic Spoon lost share of searches among protein cereal brands worldwide, from 29.6% to 22.6%. ## How has branded search for Kellogg's and Magic Spoon changed worldwide over the last 12 months? | Month | Kellogg's estimated searches | Kellogg's Share of Search | Kellogg's rank | Magic Spoon estimated searches | Magic Spoon Share of Search | Magic Spoon rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 2.9K | 2.4% | 6 | 33.1K | 27.4% | 2 | | Dec 2025 | 2.4K | 2% | 6 | 27.1K | 22.8% | 2 | | Jan 2026 | 4.4K | 2.4% | 6 | 49.5K | 27.3% | 2 | | Feb 2026 | 3.6K | 2.2% | 6 | 40.5K | 24.3% | 2 | | Mar 2026 | 2.9K | 2% | 6 | 40.5K | 28.1% | 2 | | Apr 2026 | 2.4K | 1.8% | 6 | 40.5K | 31.1% | 2 | | May 2026 | 2.9K | 2.4% | 6 | 33.1K | 27.4% | 2 | | Jun 2026 | 2.9K | 2.6% | 6 | 33.1K | 29.5% | 2 | | Jul 2026 | 2.9K | 2.4% | 6 | 33.1K | 26.8% | 2 | | Aug 2026 | 2.9K | 2.3% | 6 | 33.1K | 25.9% | 2 | | Sep 2026 | 2.4K | 2.1% | 6 | 33.1K | 29.6% | 2 | | Oct 2026 | 2.9K | 2.4% | 6 | 27.1K | 22.6% | 2 | ## How are Kellogg's’ and Magic Spoon’s branded searches counted? Brandwave collects information about searches that people make online using Kellogg's’ and Magic Spoon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Kellogg's**: Measured on the search term “special k protein cereal”. - **Magic Spoon**: Measured on the search term “magic spoon”. - [Kellogg's profile](/demand/global-en/brands/kelloggs) - [Magic Spoon profile](/demand/global-en/brands/magic-spoon) - [All protein cereal brands worldwide](/demand/global-en/categories/protein-cereal-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Kellogg's or Magic Spoon more popular in search? In October 2026, Magic Spoon had more branded searches than Kellogg's among protein cereal brands worldwide. Magic Spoon had about 27,100 branded searches, while Kellogg's had 2,900. Magic Spoon made up 22.6% of all protein cereal brand searches we track, and Kellogg's accounted for 2.4%. ## Cite this page Brandwave. "Kellogg's vs Magic Spoon: Which is more popular?". https://gobrandwave.com/demand/global-en/compare/kelloggs-vs-magic-spoon This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/kelloggs-vs-magic-spoon. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.