---
title: "Keeps vs Olaplex: Which is searched more?"
description: "Is Keeps or Olaplex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and conditioner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/keeps-vs-olaplex"
publisher: "Brandwave"
---

# Keeps vs Olaplex: Which is searched more?

Is Keeps or Olaplex more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Shampoo and conditioner brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Keeps and Olaplex
- **Competitive set**: Shampoo and conditioner brands
- **Market**: Global
- **Month measured**: Sep 2026
- **Keeps Share of Search**: <0.01%
- **Olaplex Share of Search**: 15.9%

## Is Keeps or Olaplex more popular in search?

- In September 2026, Olaplex had more branded searches than Keeps among shampoo and conditioner brands worldwide. Olaplex had about 550,000 branded searches, while Keeps had 260. Olaplex made up 15.9% of all shampoo and conditioner brand searches we track, and Keeps accounted for <0.01%.
- Olaplex was ahead of Keeps in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Keeps’ share of searches among shampoo and conditioner brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 170 to 260.
- Across the 12 months ending September 2026, Olaplex’s share of searches among shampoo and conditioner brands worldwide moved from 17.8% to 15.9%, and its estimated monthly branded searches moved from 673K to 550K.

## How did search popularity change for shampoo and conditioner brands worldwide in September 2026?

- Estimated monthly branded searches for Keeps worldwide rose 52.9% over 12 measured months, from 170 to 260 in September 2026.
- Estimated monthly branded searches for Olaplex worldwide fell 18.3% over 12 measured months, from 673K to 550K in September 2026.

## Month by month

| Month | Keeps estimated searches | Keeps Share of Search | Keeps rank | Olaplex estimated searches | Olaplex Share of Search | Olaplex rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 170 | <0.01% | 9 | 673K | 17.8% | 3 |
| Nov 2025 | 140 | <0.01% | 9 | 823K | 19.3% | 3 |
| Dec 2025 | 170 | <0.01% | 9 | 823K | 18.8% | 3 |
| Jan 2026 | 140 | <0.01% | 9 | 673K | 17.7% | 4 |
| Feb 2026 | 140 | <0.01% | 9 | 550K | 16.2% | 4 |
| Mar 2026 | 140 | <0.01% | 9 | 673K | 16.9% | 4 |
| Apr 2026 | 140 | <0.01% | 9 | 673K | 18.6% | 4 |
| May 2026 | 110 | <0.01% | 9 | 673K | 18.2% | 4 |
| Jun 2026 | 140 | <0.01% | 9 | 550K | 16.2% | 4 |
| Jul 2026 | 140 | <0.01% | 9 | 550K | 16.2% | 4 |
| Aug 2026 | 170 | <0.01% | 9 | 550K | 15.9% | 4 |
| Sep 2026 | 260 | <0.01% | 9 | 550K | 15.9% | 4 |

## How each brand is measured

Brandwave collects information about searches that people make online using Keeps’ and Olaplex’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Keeps**: Measured on the search term “keeps shampoo and conditioner”.
- **Olaplex**: Measured on the search term “olaplex”.

- [Keeps profile](/demand/global-en/brands/keeps)
- [Olaplex profile](/demand/global-en/brands/olaplex)
- [All shampoo and conditioner brands worldwide](/demand/global-en/categories/shampoo-and-conditioner-brands): The set both shares are measured inside, 9 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is Keeps or Olaplex more popular in search?

In September 2026, Olaplex had more branded searches than Keeps among shampoo and conditioner brands worldwide. Olaplex had about 550,000 branded searches, while Keeps had 260. Olaplex made up 15.9% of all shampoo and conditioner brand searches we track, and Keeps accounted for <0.01%.

## Cite this page

Brandwave. "Keeps vs Olaplex: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/keeps-vs-olaplex

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/keeps-vs-olaplex. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.