--- title: "Keepa vs sellerboard: Which is searched more?" description: "Is Keepa or sellerboard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Amazon seller tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/keepa-vs-sellerboard" publisher: "Brandwave" --- # Keepa vs sellerboard: Which is searched more? Is Keepa or sellerboard more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Amazon seller tools set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Keepa and sellerboard - **Competitive set**: Amazon seller tools - **Market**: Global - **Month measured**: Sep 2026 - **Keepa Share of Search**: 46.1% - **sellerboard Share of Search**: 6.2% ## Is Keepa or sellerboard more popular in search? - In September 2026, Keepa had more branded searches than sellerboard among amazon seller tools worldwide. Keepa had about 165,000 branded searches, while sellerboard had 22,200. Keepa made up 46.1% of all amazon seller tool searches we track, and sellerboard accounted for 6.2%. - Keepa was ahead of sellerboard in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Keepa’s share of searches among amazon seller tools worldwide moved from 50.8% to 46.1%, and its estimated monthly branded searches moved from 246K to 165K. - Across the 12 months ending September 2026, sellerboard’s share of searches among amazon seller tools worldwide moved from 4.6% to 6.2%, and its estimated monthly branded searches held steady at 22.2K. ## Top amazon seller tools in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Keepa appeared in all five answers. sellerboard was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Keepa was listed before sellerboard in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Helium 10 | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Jungle Scout | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Keepa | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | sellerboard | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | SmartScout | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | AMZScout | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | SellerApp | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Viral Launch | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about amazon seller tools - Asked ChatGPT "Which Amazon seller tool should I use?": 1. Jungle Scout, 2. Helium 10, 3. Keepa, 4. sellerboard - Asked ChatGPT "What are the best Amazon seller tools?": 1. Helium 10, 2. Jungle Scout, 3. Keepa, 4. sellerboard, 5. SmartScout - Asked ChatGPT "What's the best Amazon seller tool for a marketplace seller?": 1. Helium 10, 2. Jungle Scout, 3. Keepa, 4. sellerboard, 5. SmartScout - Searched Google, AI Overview "amazon seller tools": 1. Helium 10, 2. Jungle Scout, 3. Keepa - Searched Google, AI Overview "amazon listing software": 1. Helium 10, 2. Keepa Not named in any answer: AMZScout, SellerApp and Viral Launch. Brands are listed in the order each answer named them. The answers were collected in the United States on October 20, 2026. ## How did search popularity change for amazon seller tools worldwide in September 2026? - In September 2026, sellerboard gained share of searches among amazon seller tools worldwide, from 5.1% to 6.2%. - In September 2026, Keepa lost share of searches among amazon seller tools worldwide, from 46.7% to 46.1%. ## Month by month | Month | Keepa estimated searches | Keepa Share of Search | Keepa rank | sellerboard estimated searches | sellerboard Share of Search | sellerboard rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 246K | 50.8% | 1 | 22.2K | 4.6% | 4 | | Nov 2025 | 450K | 66.5% | 1 | 22.2K | 3.3% | 4 | | Dec 2025 | 201K | 46.9% | 1 | 22.2K | 5.2% | 4 | | Jan 2026 | 201K | 45.6% | 1 | 22.2K | 5% | 4 | | Feb 2026 | 165K | 42.5% | 1 | 18.1K | 4.7% | 4 | | Mar 2026 | 201K | 47% | 1 | 22.2K | 5.2% | 4 | | Apr 2026 | 165K | 42.2% | 1 | 22.2K | 5.7% | 4 | | May 2026 | 165K | 45.4% | 1 | 18.1K | 5% | 4 | | Jun 2026 | 201K | 51.5% | 1 | 18.1K | 4.6% | 4 | | Jul 2026 | 201K | 51.5% | 1 | 18.1K | 4.6% | 4 | | Aug 2026 | 165K | 46.7% | 1 | 18.1K | 5.1% | 4 | | Sep 2026 | 165K | 46.1% | 1 | 22.2K | 6.2% | 4 | ## How each brand is measured Brandwave collects information about searches that people make online using Keepa’s and sellerboard’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Keepa**: Measured on the search term “keepa”. - **sellerboard**: Measured on the search term “sellerboard”. - [Keepa profile](/demand/global-en/brands/keepa) - [sellerboard profile](/demand/global-en/brands/sellerboard) - [All amazon seller tools worldwide](/demand/global-en/categories/amazon-seller-tools): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Keepa or sellerboard more popular in search? In September 2026, Keepa had more branded searches than sellerboard among amazon seller tools worldwide. Keepa had about 165,000 branded searches, while sellerboard had 22,200. Keepa made up 46.1% of all amazon seller tool searches we track, and sellerboard accounted for 6.2%. ## Cite this page Brandwave. "Keepa vs sellerboard: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/keepa-vs-sellerboard This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/keepa-vs-sellerboard. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.