---
title: "KEEN Utility vs Wolverine: Which is searched more?"
description: "Is KEEN Utility or Wolverine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Safety boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/compare/keen-utility-vs-wolverine"
publisher: "Brandwave"
---

# KEEN Utility vs Wolverine: Which is searched more?

Is KEEN Utility or Wolverine more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Safety boots set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: KEEN Utility and Wolverine
- **Competitive set**: Safety boots
- **Market**: Global
- **Month measured**: Sep 2026
- **KEEN Utility Share of Search**: 0.16%
- **Wolverine Share of Search**: 2.2%

## Is KEEN Utility or Wolverine more popular in search?

- In September 2026, Wolverine had more branded searches than KEEN Utility among safety boots worldwide. Wolverine had about 72,600 branded searches, while KEEN Utility had 5,400. Wolverine made up 2.2% of all safety boot searches we track, and KEEN Utility accounted for 0.16%.
- Wolverine was ahead of KEEN Utility in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KEEN Utility’s share of searches among safety boots worldwide moved from 0.11% to 0.16%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Wolverine’s share of searches among safety boots worldwide moved from 2.4% to 2.2%, and its estimated monthly branded searches moved from 118K to 72.6K.

## How did search popularity change for safety boots worldwide in September 2026?

- In September 2026, Wolverine lost share of searches among safety boots worldwide, from 2.8% to 2.2%.

## Month by month

| Month | KEEN Utility estimated searches | KEEN Utility Share of Search | KEEN Utility rank | Wolverine estimated searches | Wolverine Share of Search | Wolverine rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 5.4K | 0.11% | 10 | 118K | 2.4% | 6 |
| Nov 2025 | 5.4K | 0.09% | 10 | 128K | 2.2% | 6 |
| Dec 2025 | 5.4K | 0.09% | 10 | 151K | 2.6% | 6 |
| Jan 2026 | 6.6K | 0.13% | 10 | 113K | 2.2% | 6 |
| Feb 2026 | 4.4K | 0.14% | 10 | 88.8K | 2.8% | 6 |
| Mar 2026 | 5.4K | 0.12% | 10 | 86.1K | 1.9% | 6 |
| Apr 2026 | 6.6K | 0.23% | 10 | 72.6K | 2.5% | 6 |
| May 2026 | 5.4K | 0.23% | 10 | 72.6K | 3.1% | 6 |
| Jun 2026 | 5.4K | 0.26% | 10 | 61.6K | 3% | 6 |
| Jul 2026 | 5.4K | 0.24% | 10 | 61.6K | 2.8% | 6 |
| Aug 2026 | 5.4K | 0.2% | 10 | 75.3K | 2.8% | 6 |
| Sep 2026 | 5.4K | 0.16% | 10 | 72.6K | 2.2% | 6 |

## How each brand is measured

Brandwave collects information about searches that people make online using KEEN Utility’s and Wolverine’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **KEEN Utility**: Measured on the search term “keen utility”.
- **Wolverine**: Measured on the search terms “wolverine boots” and “wolverine work boots”, summed into one figure.

- [KEEN Utility profile](/demand/global-en/brands/keen-utility)
- [Wolverine profile](/demand/global-en/brands/wolverine)
- [All safety boots worldwide](/demand/global-en/categories/safety-boots): The set both shares are measured inside, 10 brands.

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Is KEEN Utility or Wolverine more popular in search?

In September 2026, Wolverine had more branded searches than KEEN Utility among safety boots worldwide. Wolverine had about 72,600 branded searches, while KEEN Utility had 5,400. Wolverine made up 2.2% of all safety boot searches we track, and KEEN Utility accounted for 0.16%.

## Cite this page

Brandwave. "KEEN Utility vs Wolverine: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/keen-utility-vs-wolverine

This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/keen-utility-vs-wolverine. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.