--- title: "KEEN vs Oboz: Which is searched more?" description: "Is KEEN or Oboz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking footwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/keen-footwear-vs-oboz" publisher: "Brandwave" --- # KEEN vs Oboz: Which is searched more? Is KEEN or Oboz more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Hiking footwear brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KEEN and Oboz - **Competitive set**: Hiking footwear brands - **Market**: Global - **Month measured**: Sep 2026 - **KEEN Share of Search**: 2% - **Oboz Share of Search**: 1.1% ## Is KEEN or Oboz more popular in search? - In September 2026, KEEN had more branded searches than Oboz among hiking footwear brands worldwide. KEEN had about 32,900 branded searches, while Oboz had 18,100. KEEN made up 2% of all hiking footwear brand searches we track, and Oboz accounted for 1.1%. - KEEN was ahead of Oboz in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KEEN’s share of searches among hiking footwear brands worldwide moved from 1.7% to 2%, and its estimated monthly branded searches moved from 24.7K to 32.9K. - Across the 12 months ending September 2026, Oboz’s share of searches among hiking footwear brands worldwide moved from 1.3% to 1.1%, and its estimated monthly branded searches held steady at 18.1K. ## Top hiking footwear brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, KEEN and Oboz were each mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. KEEN was listed before Oboz in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Merrell | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Salomon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | HOKA | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Altra | 4th | 2 of 3 | 2 of 2 | 4 of 5 | | KEEN | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | La Sportiva | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | LOWA | 7th | 1 of 3 | 0 of 2 | 1 of 5 | | Oboz | 8th | 2 of 3 | 0 of 2 | 2 of 5 | | SCARPA | 9th | 1 of 3 | 0 of 2 | 1 of 5 | | Columbia | 10th | 1 of 3 | 1 of 2 | 2 of 5 | ## Every AI answer about hiking footwear brands - Asked ChatGPT "Which hiking footwear brand should I buy?": 1. Merrell, 2. KEEN, 3. Salomon, 4. HOKA, 5. Oboz - Asked ChatGPT "What are the best hiking footwear brands?": 1. Salomon, 2. HOKA, 3. Merrell, 4. La Sportiva, 5. LOWA, 6. Altra, 7. KEEN, 8. SCARPA, 9. Oboz, 10. Columbia - Asked ChatGPT "What's the best hiking footwear brand for all-day comfort?": 1. HOKA, 2. Merrell, 3. Altra, 4. Salomon - Searched Google, AI Overview "hiking footwear brands": 1. Merrell, 2. Salomon, 3. HOKA, 4. Altra, 5. La Sportiva, 6. Columbia - Searched Google, AI Overview "best hiking footwear": 1. Merrell, 2. Salomon, 3. Altra Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How did search popularity change for hiking footwear brands worldwide in September 2026? - In September 2026, KEEN rose from 8th to 7th among hiking footwear brands worldwide. ## Month by month | Month | KEEN estimated searches | KEEN Share of Search | KEEN rank | Oboz estimated searches | Oboz Share of Search | Oboz rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 24.7K | 1.7% | 7 | 18.1K | 1.3% | 9 | | Nov 2025 | 24.7K | 1.6% | 8 | 22.2K | 1.4% | 9 | | Dec 2025 | 22.9K | 1.6% | 7 | 22.2K | 1.6% | 9 | | Jan 2026 | 24.7K | 1.6% | 7 | 22.2K | 1.4% | 9 | | Feb 2026 | 24.7K | 1.9% | 7 | 18.1K | 1.4% | 9 | | Mar 2026 | 26.9K | 1.7% | 7 | 18.1K | 1.2% | 9 | | Apr 2026 | 29.6K | 1.9% | 7 | 18.1K | 1.2% | 9 | | May 2026 | 32.9K | 2.1% | 7 | 22.2K | 1.4% | 9 | | Jun 2026 | 32.9K | 2% | 6 | 18.1K | 1.1% | 9 | | Jul 2026 | 37K | 2.4% | 6 | 18.1K | 1.2% | 9 | | Aug 2026 | 32.9K | 2% | 8 | 18.1K | 1.1% | 9 | | Sep 2026 | 32.9K | 2% | 7 | 18.1K | 1.1% | 9 | ## How each brand is measured Brandwave collects information about searches that people make online using KEEN’s and Oboz’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KEEN**: Measured on the search terms “hiking boots keen” and “keen hiking shoes”, summed into one figure. - **Oboz**: Measured on the search term “oboz”. - [KEEN profile](/demand/global-en/brands/keen-footwear) - [Oboz profile](/demand/global-en/brands/oboz) - [All hiking footwear brands worldwide](/demand/global-en/categories/hiking-footwear-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KEEN or Oboz more popular in search? In September 2026, KEEN had more branded searches than Oboz among hiking footwear brands worldwide. KEEN had about 32,900 branded searches, while Oboz had 18,100. KEEN made up 2% of all hiking footwear brand searches we track, and Oboz accounted for 1.1%. ## Cite this page Brandwave. "KEEN vs Oboz: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/keen-footwear-vs-oboz This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/keen-footwear-vs-oboz. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.