--- title: "KEEN vs New Balance: Which is searched more?" description: "Is KEEN or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/compare/keen-footwear-vs-new-balance" publisher: "Brandwave" --- # KEEN vs New Balance: Which is searched more? Is KEEN or New Balance more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Kids shoe brands set worldwide. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: KEEN and New Balance - **Competitive set**: Kids shoe brands - **Market**: Global - **Month measured**: Sep 2026 - **KEEN Share of Search**: 0.02% - **New Balance Share of Search**: 15.3% ## Is KEEN or New Balance more popular in search? - In September 2026, New Balance had more branded searches than KEEN among kids shoe brands worldwide. New Balance had about 11.1 million branded searches, while KEEN had 14,800. New Balance made up 15.3% of all kids shoe brand searches we track, and KEEN accounted for 0.02%. - New Balance was ahead of KEEN in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, KEEN’s share of searches among kids shoe brands worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 14.8K. - Across the 12 months ending September 2026, New Balance’s share of searches among kids shoe brands worldwide moved from 17.6% to 15.3%, and its estimated monthly branded searches moved from 13.6M to 11.1M. ## Top kids shoe brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, New Balance appeared in all five answers. KEEN was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. New Balance was listed before KEEN in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | New Balance | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Stride Rite | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Nike | 3rd | 0 of 3 | 2 of 2 | 2 of 5 | | Adidas | 4th | 0 of 3 | 2 of 2 | 2 of 5 | | Ten Little | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Skechers | 6th | 2 of 3 | 1 of 2 | 3 of 5 | | Crocs | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | KEEN | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Clarks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Bobux | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about kids shoe brands - Asked ChatGPT "Which kids shoe brand should I buy?": 1. New Balance, 2. Stride Rite, 3. Skechers - Asked ChatGPT "What are the best kids shoe brands?": 1. New Balance, 2. Stride Rite, 3. KEEN, 4. Crocs, 5. Skechers, 6. Ten Little - Asked ChatGPT "What's the best kids shoe brand for growing feet?": 1. New Balance, 2. Stride Rite, 3. Ten Little - Searched Google, AI Overview "kids trainers": 1. Nike, 2. New Balance, 3. Adidas - Searched Google, AI Overview "kids shoe brands": 1. Nike, 2. Adidas, 3. New Balance, 4. Stride Rite, 5. Ten Little, 6. Crocs, 7. Skechers Not named in any answer: Clarks and Bobux. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How did search popularity change for kids shoe brands worldwide in September 2026? - In September 2026, New Balance lost share of searches among kids shoe brands worldwide, from 16.5% to 15.3%. ## Month by month | Month | KEEN estimated searches | KEEN Share of Search | KEEN rank | New Balance estimated searches | New Balance Share of Search | New Balance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 14.8K | 0.02% | 10 | 13.6M | 17.6% | 3 | | Nov 2025 | 14.8K | 0.01% | 10 | 16.6M | 16% | 3 | | Dec 2025 | 14.8K | 0.02% | 9 | 13.6M | 15.3% | 3 | | Jan 2026 | 14.8K | 0.02% | 9 | 11.1M | 14.6% | 3 | | Feb 2026 | 14.8K | 0.02% | 10 | 11.1M | 15.9% | 3 | | Mar 2026 | 14.8K | 0.02% | 10 | 13.6M | 15.4% | 3 | | Apr 2026 | 14.8K | 0.02% | 10 | 13.6M | 17.4% | 3 | | May 2026 | 14.8K | 0.02% | 10 | 11.1M | 13.8% | 3 | | Jun 2026 | 14.8K | 0.02% | 10 | 11.1M | 14% | 4 | | Jul 2026 | 14.8K | 0.02% | 10 | 11.1M | 14% | 4 | | Aug 2026 | 14.8K | 0.02% | 10 | 13.6M | 16.5% | 3 | | Sep 2026 | 14.8K | 0.02% | 10 | 11.1M | 15.3% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using KEEN’s and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **KEEN**: Measured on the search term “hiking boots keen”. - **New Balance**: Measured on the search term “new balance”. - [KEEN profile](/demand/global-en/brands/keen-footwear) - [New Balance profile](/demand/global-en/brands/new-balance) - [All kids shoe brands worldwide](/demand/global-en/categories/kids-shoe-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is KEEN or New Balance more popular in search? In September 2026, New Balance had more branded searches than KEEN among kids shoe brands worldwide. New Balance had about 11.1 million branded searches, while KEEN had 14,800. New Balance made up 15.3% of all kids shoe brand searches we track, and KEEN accounted for 0.02%. ## Cite this page Brandwave. "KEEN vs New Balance: Which is searched more?". https://gobrandwave.com/demand/global-en/compare/keen-footwear-vs-new-balance This page is also available as HTML at https://gobrandwave.com/demand/global-en/compare/keen-footwear-vs-new-balance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.